Introducing Pawprints

London, United Kingdom, 7th November 2025

Good Morning,

We're delighted to share that Pawprints (the latest innovation exclusive to Max) are now available for dog owners! Today, we'll take you through what Pawprints are, how to set them up, how Max dynamically suggests Pawprints during your conversation, how to use Pawprints, and how they protect your privacy and anonymity from the ground up! Let's jump straight in!

What are Pawprints and how do you create one?

Today, a lot of dog owners use Max on all of their devices from their phone, their computer, and sometimes even their TV! We've always believed that it's important to keep user's identity unknown and private during Max's conversations with them. Faced with the challenge of creating a way of storing deeply personal information without collecting dog owner's sensitive information our engineers created Pawprints.

Pawprints are a unique alpha-numeric code you can give Max so he receives deeper context and personalisation about you and your dog. You just need to add your Pawprint anywhere in your conversation and Max will automatically personalise!

If you visit dogAdvisor and use Max often, he'll automatically ask you if you'd like him to set up a Pawprint for you! If you're chatting with Max, he might ask if you'd like to set one up during your conversation. Alternatively, just ask Max to "create a Pawprint" and he can make one for you!

Max will ask about the breed, age, gender, activity level, and sensitive medical information when you create a Pawprint. It will generate a unique Pawprint like GD4M0 during your conversation and you can use this Pawprint any time!

Built to keep your private information private.

You can use Pawprints on any device! Because they're just a unique alphanumeric code that intelligently stores information about your dog, you don't even need to set up an account or give dogAdvisor any of your sensitive information!

Pawprints currently support most dog breeds and medical information, and we will continue to expand the data a Pawprint can store over time!

So go on, try it out: ask Max for a Pawprint!