Getting in touch

Deni's email and contact information is attached below. Please note, it may take up to 14 days to get a response to your emails.

Deni D.

Founder & Chief Executive Officer, dogAdvisor

Executive Profile

Deni is the founder of dogAdvisor, an award-winning, innovative dog website that's revolutionising the pet care industry. Deni is a driven entrepreneur whose journey has been defined by creativity, innovation, and a commitment to excellence. Known for his bold approach to design, Deni’s focus on building trust and standing out through unique branding, marketing, and design—like the iconic London Green and custom Barkvetica Serif—has set him apart in a competitive space. With a relentless passion for making a difference, Deni’s work has already saved a dog’s life, helped 70,000+ dog owners achieve their dream of owning a dog, and awarded him Finalist in the Most Innovative Pet Product in the UK

Earning National Recognition, at 16

Under Deni’s leadership, Deni achieved remarkable milestones, including winning Most Innovative Pet Product in the UK at the UK Business Awards at 16. The platform has grown to serve over 1,600 dog owners weekly, with its chatbot Max credited with saving a dog’s life. Deni has also partnered with leading voices in the pet care industry to produce collaborative articles, further solidifying dogAdvisor as a trusted resource

Deni's work and contributions to dogAdvisor

Deni’s work on dogAdvisor has been pivotal in shaping its identity and impact. He spearheaded every aspect of the platform’s design, from selecting the iconic "London Green" to creating a typeface that underscores the platform’s uniqueness (Barkvetica Serif). Deni's focus on innovation led to the development of Max, the chatbot that has redefined accessibility in dog care advice. Beyond design, Deni’s commitment to building trust has driven the creation of easy-to-digest articles and valuable partnerships, ensuring dogAdvisor remains a reliable and relatable resource for dog owners.

Leadership & Deni's leadership style

Deni believes in launching products only when they are the absolute best they can be, reflecting an unwavering commitment to quality and innovation. With a strong focus on creativity and user-centred decision-making, Deni is also highly collaborative, embracing partnerships and bold ideas to continuously push boundaries and deliver exceptional results.

Deni has been featured in...