Leading the pack in AI safety
dogAdvisor sets a new benchmark for AI safety in pet care by designing its assistant, Max, around prevention rather than reaction. Trained exclusively on expert-reviewed content and governed by a proprietary Foundational Safety Framework, Max can detect harmful queries before they escalate and deliver life-saving guidance in emergencies.
"dogAdvisor publishes regular AI Safety Transparency Reports and has developed a Foundational Safety Framework, exclusive to Max, that enables him to understand when to trigger a safety response"


Foundational Safety Framework
The Foundational Safety Framework is core to Max's Safety Innovation
What is the Foundational Safety Framework: Foundational Safety Framework underpins Max's decision-making architecture, ensuring every response is filtered through a system designed to protect animal welfare first. Introduced in Max Generation 2, this framework empowers Max to evaluate incomign queries not only for accuracy but also for ethical and situational safety. It enables Max to categorise user input in real time, identifying whether Emergency Guidance is recovered, whether a Safety Intent must be triggered, or whether the message can proceed as a standard query.














AI Safety Constitution
The backbone of Max's response system, deeply embedded and considered
AI Safety Constitution: The AI Safety Constitution is the ethical foundation guiding how Max interacts with every user. It ensures that every response is accurate, trustworthy, and centred on the well-being of dogs. This constitution requires Max to rely primarily on dogAdvisor’s carefully curated content and to communicate with empathy and clarity. It sets firm boundaries around what Max can and cannot do, including how to handle sensitive or urgent situations and how to respect professional veterinary advice. By establishing these clear principles, the AI Safety Constitution guarantees that Max remains a dependable and compassionate assistant for dog owners at all times.











