Because they're family
We solve the endless paragraph problem plaguing pet care. Winner of 4 awards, dogAdvisor revolutionises pet care through expertly-written articles and a breakthrough Max AI
"dogAdvisor didn't just grow. It exploded. Every detail was designed in London with a mix of British creativity and personal passion, reflecting dogAdvisor's care and intentionality."
dogAdvisor's 100+ articles and Max
dogAdvisor is the dog care website that actually respects your time. No essays, no jargon, just skimmable advice - backed by experts and delivered by Max. Made to help you do right by your dog, without the 21-tab Googling spiral
Fast Fetch: Instead of paragraphs on paragraphs of text, we've condensed everything you need to know into 10 easy to read (easy to skim) bullet points, with key information elegantly highlighted in bold. So yeah - we got rid of the paragraphs we know you (pretend) to read fully
dogAdvisor Max: Max is trained exclusively on our library of award-winning articles. Max Generation 2 even introduces Fluent Flow allowing Max to dynamically adapt his English level to yours, and even features multi-lingual support. Emergency Guidance - a feature we genuinely hope you'll never have to use - has even saved the lives of 4 dogs by guiding through the Heimlich manoeuvre, diagnosing a potential illness, and so much more
Award-winning. Again. Again. And again. And again (phew)
In a single month, we became the only pet care site in the world to win three major innovation awards. We aren't following the industry norms - we're setting them
The world's most sustainable pet product: dogAdvisor was also named one of the world's most sustainable pet products, at a legendary victory at the Altaris Global business awards.
3 innovation awards: dogAdvisor was named finalist as the most innovative pet product in the UK. Then we also got crowned one of the world's most innovative & recognisable pet companies
Fluid Fur & London Green
Meet Fluid Fur - the dogAdvisor design that feels just like walking through a morning park: calm, smart, and unmistakably alive
Introducing our Fluid Fur™ design: Fluid Fur marks a new era for dogAdvisor. One that is shaped by clarity, connection, and instinct. The design flows with gentle precision: rounded edges, softened colours, and subtle movements inspired by nature.
London Green: Built in London, dogAdvisor’s design draws on the city’s spirit of innovation and sustainability, blending fresh, eco-conscious style with cutting-edge user experience.
Our principles
Guided by our key values, powered by passion
(01) Respect their time
Because good advice shouldn't take 45 minutes to read, we skip the jargon, the ramble, and the fluff. We give you what you need, when you need it.
(02) Trust through tech
Because lives depend on it - tech at dogAdvisor should be rigorously tested, intentionally safe, and designed to be truly trusted.
(03) Design for real life
Because calm and clean designs help dog owners, we obsess over every single letter and pixel of our design on the dogAdvisor website
(04) Innovate, do not intimidate
Because pet tech deserves better than copy and paste, we’re not recycling the same tired templates. While others duplicate, we define.
Founder
Meet Deni Darenberg, dogAdvisor's award-winning founder
Watch on YouTube ↗︎
NewsNation is a leading, unbiased, US news broadcaster reaching an estimated 70 million Americans
"dogAdvisor didn't just grow. It exploded. Every line on the site, from its dog-themed cursor to its London Green branding reflects care and intentionality"
dogAdvisor's name and logo is a registered trademark number UK00004180661. dogAdvisor's website, articles, design, logo and dogAdvisor Max are Copyright (©) dogAdvisor 2024/2025. All dogAdvisor publications and documents are Copyright (©) dogAdvisor 2025. By using dogAdvisor, you agree to our Privacy Service Terms. Content may contain errors and Max’s guidance is for general informational purposes only, not a substitute for professional veterinary advice.
