Because they're family

We're driven to make owning a dog as easy as loving one

"dogAdvisor didn't just grow. It exploded. Every detail was designed in London with a mix of British creativity and personal passion, reflecting dogAdvisor's care and intentionality"

Microsoft News

Award-winning

The most innovative pet product in the UK (and most sustainable in the world)

The world's most sustainable pet product: dogAdvisor was also named one of the world's most sustainable pet products, at a legendary victory at the Altaris Global business awards. This award attests to dogAdvisor's impact on thousands of dog owners worldwide.

UK's Most Innovative Pet Product finalist: In December, dogAdvisor was named finalist as the most innovative pet product in the UK by the UK Business Awards in a move that left the competition in dust.

dogAdvisor's 100+ articles

Where simplicity works paws in paws with expertise

Visual Paws: delivers an entirely new way to discover the dogAdvisor articles that you know and love. With elegant imagery, and the iconic numerals and typography that dog owners love, Visual Paws brings a whole new way to experience the articles you know and love. For those other times, when you'd rather experience content without images, you can always switch to our award-winning Fast Fetch mode.

Article Accessories: deliver a revolutionary new way to interact with the articles you know and love, introduce a new dimension to how you experience dogAdvisor. Article Accessories, which live on the right of our FastFetch content, provide a rapid-summary of the article you're exploring, and provide other recommended articles

dogAdvisor Max

Meet Max - the AI that saved the lives of 4 dogs

Trained on our 100+ articles: Max is trained exclusively on our library of award-winning articles. Max Generation 2 even introduces Fluent Flow allowing Max to dynamically adapt his English level to yours, and even features multi-lingual support. Emergency Guidance - a feature we genuinely hope you'll never have to use - has even saved the lives of 4 dogs by guiding through the Heimlich manoeuvre, diagnosing a potential illness, and so much more

One of the safest AIs in the world: dogAdvisor regularly publish Max Model Safety Transparency Reports, giving you full access into how we test Max, his responses, and the changes we make to improve safety. A safety constitution and Safety Intents all make the second generation of Max up to 38% safer than the first generation.

The most innovative founder in the Pet Space award-winner

Deni Darenberg. The 17 year-old seen on Newsnation, Investopedia, Microsoft News

The 17 year-old founder of dogAdvisor: I started dogAdvisor when I was walking with my friend and he told me he struggled to find information on how to take care of his dog. So, after a year of work, I launched dogAdvisor to make owning a dog as easy as loving one!

The Most Innovative CEO in the dog space: Named the most innovative CEO in the dog space by the Excellence Awards, Deni Darenberg is making waves through the entire industry.

dogAdvisor's Design

Raised in London, by dog lovers. Introducing London Green.

An iconic logo, and legendary typeface: The iconic paw over "i" in dogAdvisor's logo, together with the (sneaky) dog tail over the letter "g" make dogAdvisor's stunning logo even more recognisable. London Green also introduced this remarkable logo font across our entire dogAdvisor system, pairing beautifully with the (timeless) Helvetica typeface.

London Green: A gorgeous colour, inspired by the city's relentless spirit of innovation, a fresh and modern green that nods to London's iconic parks, rooftops, and regenerative energy; balancing urban edge with the organic charm of a pet's favourite thing: grass