Your expert, in your pocket
Meet the AI that saved the lives of four dogs


Your expert, in your pocket
Meet Max - the dogAdvisor tool that saved the lives of 4 dogs


"With Emergency Guidance, Max has already saved the lives of four dogs"




Max's responses
Trained on dogAdvisor's 100+ award-winning articles


Max is trained on 150+ award-winning dogAdvisor Articles: Meaning Max's responses are more accurate than ever before. Voice & Tone improvements allow Max to answer in his own custom personality, which dynamically responses based on the situation


Multi-lingual support: Max can now respond to virtually all of your dog-related questions in nearly every single language on the planet, including French and Spanish, and more complex languages like Mandarin. Article Intents on Gen 2 also allow Max to recognise which articles you are reading, and recommend potential questions and tailor responses to your context


Max's Emergency Guidance
Max saved the lives of 4 dogs with Emergency Guidance


Fluent Flow: Max will now review your conversation to intelligently understand your English proficiency, and adapt his responses (in all situations) to make them easier to understand
New and improved Emergency Guidance: Emergency Guidance now asks just 3 questions instead of 5 in order to assess the urgency of the situation. New Semantic Indexes allow Max to better understand which situations qualify as an emergency, and trigger Emergency Guidance




Max's Safety and Safety Intents
Safety reporting that surpasses OpenAI, Anthropic, and Google - said by chatGPT


One of the safest and most transparent AIs in the world: Max receives highly regular safety reviews, and our Safety Transparency Reports are some of the most transparent in the entire industry. Max Gen 2 is 38% safer than Generation 1, passing 100% of our safety tests
⛨ Download Generation 2 Safety Transparency Report
Safety Intents: Using ultra-advanced semantic indexes, Max will review your conversation ever time you send a new message, and will use safety intents to intelligently recognise if an owner is asking questions about a topic that may harm a dog, even if phrased very vaguely or politely. When these safety intents are triggered, Max will always act in the dog's best interest, putting our Safety Constitution first




Emergency Guidance
A feature we never hope you'll need. For those situations when you can't reach your vet, dogAdvisor Max has been trained to provide responses in emergencies. Answer as many of the possible questions, and Max will guide you through exactly which steps to take to protect the life of your dog. Emergency Guidance is, of course, free and subject to our Service terms.
Saved the lives of 4 dogs


Trained exclusively on our 100+ articles
dogAdvisor Max can pull data from our library of 100+ articles to personalise any content you're reading




Ask for any dog ownership advice
Need help finding a dog breed? Not sure how to puppy-proof your apartment? Ask anything, Max will answer
Safety, especially with Max, is critical to everything we do. We take proactive steps to ensure the advice given by Max is accurate, and we're currently developing a Safety Constitution
⛨ Safety on Max
"An unprecedented level of transparency, with safety reporting that surpass what OpenAI, Google DeepMind, and even Anthropic"


⛨ Safety on Max




_________________________________________________________________________________________________
"An unprecedented level of transparency"
For features like dogAdvisor Max, we believe that our safety commitments must be uncompromising. We publish model safety research which closely tests Max with more than 20 advanced questions to make sure it meets our expectations.


Report a safety incident
We take safety incidents incredibly seriously, and are prepared to take dogAdvisor Max offline to resolve any such problems, because safety always comes first. As a reminder, we'll be able to review the conversation on our end, but this incident report will help us best understand the issue.
⛨ Safety first. Always.




38% safer Generation 2 than Gen 1
Max's second generation is more than 30% safer than generation 1, thanks to incredible findings made in our System Transparency Reports, which help us optimise Max's safety requirements to prevent critical and catastrophic faliures, ensuring Max performs entirely as expected.
There have been 0 reported safety incidents for Max


_____________________________________________________________________________________________________


"dogAdvisor didn't just grow. It exploded. Every line on the site, from its dog-themed cursor to its London Green branding reflects care and intentionality"
Raised in London, by dog lovers



