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Executive Profile
Deni is the founder of dogAdvisor, an award-winning, innovative dog website that's revolutionising the pet care industry. Deni is a driven entrepreneur whose journey has been defined by creativity, innovation, and a commitment to excellence. With a relentless passion for making a difference, Deni’s work has already saved the lives of three dogs, and helped thousands of dog owners achieve their dream of owning a dog. These efforts awarded awarded him Finalist in the Most Innovative Pet Product category in the UK [by the UK Business Awards]
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How Deni started dogAdvisor, in his own words
When a friend told me about his troubles learning how to take care of his german shepherd, I looked for hours to try and find a website that'd explain dog care in a really simple and accessible way. Yet everywhere I looked, I saw the same problems: paragraphs on paragraphs of overwhelming text and a lack of organisation from before you get a dog to senior dog ownership. So, I began developing dogAdvisor. On the 24th August 2024, after about a year in Open BETA, I officially launched dogAdvisor: a website that makes owning a dog as easy as loving one! In December, we were named finalist for the most innovative pet product in the UK, and were featured in Varnit Dhoundiyal's Pet Brands Podcast! I'm immensely proud of the amazing impact dogAdvisor has had on pet owners worldwide, including saving the lives of 3 dogs with Emergency Guidance on dogAdvisor Max.
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Can I contact Deni, and what can I contact him for?
Yes - you can email Deni through his LinkedIn for the fastest response (or via email if that's more comfortable for you). You can get in touch with Deni for any reason at all! We greatly value your feedback, and by giving it you acknowledge that we may use your suggestions to improve our services without any obligation to provide credit or compensation.
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"Most teens are figuring out school, friendships, or maybe how to drive. Deni Darenberg was building a platform to help save dogs. dogAdvisor didn't just grow. It exploded"


Microsoft News, on dogAdvisor
"Since its creation, dogAdvisor has released over 100 expertly written and highly-skimmable articles, helping more than 1,600 dog owners weekly."
Investopedia, leading Finance newspaper




est. Aug 2024 by a dog lover in London


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"dogAdvisor didn't just grow. It exploded. Every line on the site, from its dog-themed cursor to its London Green branding reflects care and intentionality"
Microsoft News, on dogAdvisor



