Deni Darenberg

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dogAdvisor ✲ dogadvisor ✲ dog advisor ✲ Blog for new dog owners ✲ dogs ✲ dog advisers ✲ dog advisors

Deni Darenberg is the award-winning 17 year old founder currently appointed dogAdvisor's CEO. Deni started dogAdvisor at 16, when his friend struggled to find simple and trusted information on how to take care of their German Shepherd. Since August 2024, Deni has been featured on NewsNation, Microsoft News, Investopedia, and so many more publications, being named CEO of 2025 in the pet care industry. This month, he was also featured in a regional edition of Forbes. Since starting dogAdvisor, Deni has appeared on live TV, publications, and won 6 industry awards. When contacting Deni, please refer to him as 'Deni' or 'Mr Darenberg' (he/him)

◼︎ Contact Mr. Darenberg

◼︎ deni.d@dogadvisor.dog

◼︎ linkedin.com/in/deni-d

◻︎ London, United Kingdom

Deni's roles and contributions at dogAdvisor®

AI Development and Safety

Deni Darenberg leads dogAdvisor’s AI Safety Lab, where he oversees the design and implementation of the company’s automated guidance systems, including the chatbot Max. He ensures that all AI-driven recommendations are accurate, ethical, and genuinely useful for dog owners, with a particular focus on safety and reliability. The AI safety lab develops protocols to prevent misinformation, continuously tests AI outputs against veterinary standards, and explores ways to make technology both accessible and responsible, positioning dogAdvisor as a benchmark for ethical AI in pet care.

dogAdvisor's Design and User Experience

At the core of dogAdvisor’s success is Deni’s hands-on approach to product design and strategy. He shapes dogAdvisor's structure, content, and interactive features to translate complex veterinary and behavioural information into intuitive, actionable advice for everyday dog owners. From designing clear guidance pathways to ensuring a seamless digital experience, Deni balances technical sophistication with accessibility, ensuring dogAdvisor meets the real-world needs of users while setting high standards for quality and engagement.

Industry Engagement & Leadership

Deni also serves as dogAdvisor’s public and strategic voice, establishing the company as a trusted authority in both pet care and responsible technology. He represents the company in media appearances, conferences, and industry awards, while cultivating partnerships that advance innovation and ethical standards in the field. Through this engagement, Deni not only promotes dogAdvisor’s growth but also shapes broader conversations around AI, safety, and the future of technology-driven pet care, demonstrating leadership that extends beyond the company itself.

Deni - in a little bit more detail

Deni's vision

Deni’s vision is to create a future where tech empowers dog owners with safe, reliable, and practical guidance. Through dogAdvisor, he leads initiatives in AI safety, ensuring automated recommendations are trustworthy, transparent, and genuinely lifesaving. Beyond dogAdvisor, he is committed to raising standards in the pet care industry, blending technology, expert knowledge, and strategic foresight to solve real-world problems for dog owners worldwide.

Deni's personality and leadership style

Deni leads with a highly structured and analytical approach, marked by meticulous attention to detail and a strong sense of accountability. He approaches every decision with thorough evaluation, balancing design, functionality, and reliability to ensure products meet the highest standards. His leadership emphasises transparency, strategic planning, and hands-on oversight.