Protecting our original innovation

The dogAdvisor name and visual identity is a protected trademark. Use of confusingly similar names, visual styling, or product positioning that creates similarity or confusion with Max or dogAdvisor is against the law.

Our core technology is subject to potential provisional patent applications and trade secrets. Our safety frameworks, evaluations, methodology, and deployment architecture represents original research we protect as trade secrets.

All research publications, model cards, incident disclosures, safety documentation, and written content we produce is subject to copyright. Reproduction, adaptation, or derivative use of this material without authorisation isn't permitted.

Brand and Trademark

Technology and Research

Content and Publications

Compliant today

Prepared for tomorrow

dogAdvisor monitors the global AI regulatory landscape continuously and builds compliance into our architecture before legislation requires it, not after.

dogAdvisor welcomes regulation that holds AI deployers accountable for the safety of what they ship. We believe mandatory safety testing, incident disclosure, and capability evaluation should be the floor for any AI product operating in a high-stakes domain, not the ceiling. We build to these standards regardless of whether legislation currently requires it, because the owners using Max deserve that standard whether or not a regulator is watching.

The people who use Max share information about their dogs, their routines, and sometimes their fears at 2am when something feels wrong. That trust carries an obligation that goes beyond legal compliance. We apply Privacy by Design principles throughout Max's architecture, collect the minimum data necessary to function, and treat every data handling decision as something we should be able to explain plainly to the person it affects.

Our Approach to Security ↗︎

The regulatory landscape for AI is moving faster than most legislation can keep up with, particularly in health-adjacent domains where the consequences of getting it wrong are real. We monitor incoming regulation across the jurisdictions where Max operates, contribute where we can to the public conversation about what good AI governance looks like in this space, and build our compliance posture around where regulation is going rather than where it currently sits.

AI and Consumer Safety Law

Data Protection and Privacy

Sector-Specific Regulation

A living record of applicable jurisdictional compliance requirements and how we remain compliant with our obligations. Please note that not all legislation is listed below. If you'd like more information on our compliance with a specific piece of legislation, please reach out to us directly. As always, by using dogAdvisor Max you are contractually bound by our Terms of Service and Usage Policies, which you must read to and agree before you use our services or technology.

Compliance House

EU Artificial Intelligence Act

Under this legislation we are obligated to disclose to every user that they are interacting with AI before the conversation begins, maintain a documented self-assessment confirming we are not a high-risk system, and ensure the team has basic AI literacy in place. Currently we show a clear AI disclosure at the start of every Max conversation, Max never presents itself as a veterinarian, and our self-assessment documents classify us as limited-risk under Article 50 because Annex III only covers human health AI. We are monitoring because the chatbot transparency obligations formally apply from August 2026, but the groundwork is already in place.

Revised EU Product Liability Directive

Under this legislation we will be obligated to ensure Max meets product safety requirements once the directive is transposed into national law, expected no earlier than December 2026. The directive does not apply retroactively to products already on the market. dogAdvisor Max is a general educational information service, not a safety-critical system. Every interaction carries an explicit disclaimer, requires professional verification before any action is taken, and users contractually acknowledge that all decisions rest with them. We maintain technical documentation through our model cards, evaluation reports, and incident register. We do not currently carry product liability insurance because the obligation does not yet exist, because the directive's damage thresholds and causal chain requirements substantially limit exposure for a free general-information service operating under comprehensive disclaimers, and because product liability for AI pet health information services is genuinely novel territory with no established legal precedent.

Council of Europe AI Convention

Under this convention we are obligated to tell users they are speaking with AI, conduct ongoing risk assessments across Max's lifecycle, and be transparent about how the system works. Currently we display a clear AI disclosure at every conversation start and publish model cards and safety documentation covering exactly these areas. We are monitoring because the convention is not yet in force pending ratification, but our practices already meet the core obligations.

UK Online Safety Act 2023

Under this legislation we will be obligated to conduct an illegal-content risk assessment, a children's-access assessment, appoint a named senior manager accountable to Ofcom, and maintain a complaints mechanism. Currently we have an under-16 prohibition in our Terms of Use, safety stop flags, and welfare support systems that form a solid operational baseline. This is marked incoming because the amendment bringing standalone chatbots into scope has not yet passed Parliament and the obligations are not live.

US FTC Act, Section 5

Under this legislation we are obligated not to make false or misleading claims about Max's capabilities, accuracy, or nature. The FTC has been actively pursuing AI companies that overclaim. Currently we have removed unsupported superlatives from marketing, Max does not present itself as a veterinarian, and we frame everything as general educational information with clear not-a-vet language across all touchpoints. This is marked at risk because the obligation is continuous and requires active vigilance every time a new claim about Max is published anywhere.

US State Veterinary Practice Act

Under these laws we are obligated not to provide diagnosis, prognosis, or case-specific treatment recommendations without a Veterinarian-Client-Patient Relationship established through in-person examination. Currently Max provides triage signposting and general educational information only, following the tele-advice model explicitly authorised by Colorado HB24-1048. Every emergency query routes to ASPCA Poison Control or a local emergency vet.

UK Veterinary Surgeons Act 1996

Under this legislation we are obligated not to practise veterinary surgery, which includes diagnosing disease and giving case-specific advice based on that diagnosis, unless registered with the RCVS. Currently Max provides general educational information only, never diagnoses, and always directs users to contact a vet for any individual health concern. This is stated in our Terms of Use, at every conversation start, and within Emergency Guidance.

UK Animal Welfare Act 2006

Under this legislation we are obligated to ensure our guidance is consistent with the standard of care required by the Defra Codes of Practice for dogs, and if our guidance contributed to unnecessary suffering this Act provides the evidentiary framework for civil liability. Currently every Max output is aligned with the Defra dog welfare code, and Emergency Guidance is designed to accelerate professional veterinary care rather than replace it.

UK Veterinary Medicines Regulation 2013

Under this legislation we are obligated not to advertise POM-V medicines to the public or recommend human medicines for animal use. Currently Max has hard-coded content filters blocking any recommendation, dosage, or administration guidance for veterinary or human medicines. Paracetamol, ibuprofen, Benadryl, and hydrogen peroxide are all explicitly blocked because they can seriously harm dogs.

Colorado Artificial Intelligence Act

Under this legislation we are obligated to disclose to users that they are interacting with AI before or at the start of each interaction. If Max were classified as a high-risk system, additional obligations around impact assessments and transparency would apply, but this is unlikely given the consequential decision definition targets human-facing decisions. Currently we already display a clear AI disclosure at every conversation start, which covers the core obligation.

Learn more about our approach to safety

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