Say hello to Fluid Fur
3rd Jul 2025 | @dogadvisor.dog
Fluid Fur deliver a new design with subtle translucent effects that make the dogAdvisor experience feel lighter, more fluid, and more alive. Animations are smoother and - on mobile - every element has been rethought from gesture-friendly layouts to clear and more tactile mobile experiences
Meet London Green & London Night Green The now iconic London Green also recieves a stunning new shade. Introducing London Night Green - a rich, dark, beautiful tone reflecting the city's deptha and maturity, evoking reliability and stability.
Precision at every corner (and pixel) Fluid Fur introduces a more unified interface, with precision at every corner. Corner rounding on key elements is now unified accross our entire system, buttons are more relevant and visible than ever before, and we've reintroduced key elements accross our entire system
Introducing a stunning new typeface 38% more legible than before, dogAdvisor welcome an entirely new font to our system, set to replace Helvetica by the end of this year. We're tremendously pleased to bring this long-overdue refresh!
A new, modern, Max icon We've given Max a massive glow up with Fluid Fur. Max now has a more visually stunning interface, answers questions smarter with Generation 2 innovations, and (most importantly) has a new look to match his new personality - just like Max's multi-dimensional personality, Max's logo is now 3D.
More dynamic, fluid, and alive London Green brings a calm and trustworthy tone - like walking through a quite park: light, airy, and gently uplifting. The interface is now also left-aligned to make content easier to read, and smooth animations (and a softer type system) make every interaction feel breezy and fluid. Max's design is also changed, with a new Gen 2 system card and a more responsive interface
"dogAdvisor didn't just grow. It exploded. Every line on the site, from its dog-themed cursor to its London Green branding reflects care and intentionality"
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