effective April 4th 2025 at 23:00 GMT. If you do not agree with these service terms, do not use dogAdvisor, dogAdvisor Max, or any other dogAdvisor Services.

1. INTRODUCTION AND DEFINITIONS

1.1 This document constitutes both the Terms of Service and Privacy Policy (collectively referred to as "Agreement") of dogAdvisor, accessible at https://dogadvisor.dog ("Website").

1.2 In this Agreement, the following definitions shall apply: a) "dogAdvisor", "Company", "we", "us", or "our" means the operators of dogAdvisor and its associated services. b) "User", "you", or "your" means any individual or entity accessing or using the Website or Services. c) "Services" means all features, functionalities, tools, content, and services provided through the Website. d) "MaxAI" means the artificial intelligence assistant provided as part of the Services. e) "User Content" means any content, information, or data that you submit, post, or transmit through the Services. f) "Statistical Information" means numerical data, analytics, metrics, or other quantitative information provided through the Services. g) "Personal Information" means any information relating to an identified or identifiable natural person.

1.3 By accessing or using the Services, you expressly acknowledge that you have read, understood, and agree to be bound by all provisions of this Agreement. If you do not agree to any provision of this Agreement, you must immediately cease use of the Services.

1.4 This Agreement is effective from the date of your first use of the Services and continues until terminated in accordance with Section 13.

1.5 We reserve the right to modify this Agreement at any time in our sole discretion. Any changes will be effective immediately upon posting the updated Agreement on the Website. Your continued use of the Services following the posting of revised terms constitutes your acceptance of such changes. We will make reasonable efforts to notify you of material changes through prominent notices on the Website.

2. ELIGIBILITY AND ACCOUNT REGISTRATION

2.1 Eligibility Requirements: You must be at least 16 years of age to use the Services. By using the Services, you represent and warrant that you meet this requirement.

2.2 Organisational Use: If you are accessing or using the Services on behalf of a company, organisation, or other legal entity, you represent and warrant that you have the authority to bind such entity to this Agreement.

2.3 Account Registration: To access certain features of the Services, you may be required to register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

2.4 Account Security: You are solely responsible for: a) Maintaining the confidentiality of your account credentials; b) All activities that occur under your account; and c) Immediately notifying us of any unauthorised use of your account or any other breach of security.

3. USER RESPONSIBILITIES AND ACCEPTABLE USE

3.1 Compliance Obligation: You agree to use the Services in compliance with all applicable laws, regulations, and this Agreement.

3.2 Prohibited Activities: You shall not: a) Use the Services for any illegal or unauthorised purpose; b) Interfere with or disrupt the Services or servers or networks connected to the Services; c) Attempt to gain unauthorised access to any part of the Services; d) Use any automated means to access or use the Services without our express written permission; e) Circumvent, disable, or otherwise interfere with security-related features of the Services; f) Transmit any viruses, worms, defects, Trojan horses, malware, or any items of a destructive nature; g) Collect or harvest any information from other users without their express consent; h) Impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; i) Upload, post, transmit, or distribute content that is illegal, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, invasive of another's privacy, or otherwise objectionable; j) Engage in any activity that could disable, overburden, or impair the proper functioning of the Services.

4. INFORMATION COLLECTION AND USE

4.1 Personal Information Collection: We may collect personal information that you voluntarily provide to us when you: a) Register for an account; b) Subscribe to our newsletter; c) Contact us; d) Participate in surveys or promotions; or e) Use certain features of our Services.

4.2 Categories of Personal Information: The personal information we collect may include: a) Name; b) Email address; c) Postal address; d) Telephone number; e) Login credentials; and f) Any other information you choose to provide.

4.3 Automatically Collected Information: When you access or use our Services, we may automatically collect certain information, including: a) Device Information: Information about your device, including IP address, device type, operating system, browser type, and device identifiers. b) Usage Information: Information about your use of our Services, including pages visited, time spent on pages, links clicked, and actions taken within the Services. c) Location Information: General location information derived from your IP address.

4.4 Purpose of Information Use: We may use the information we collect for various purposes, including to: a) Provide, maintain, and improve our Services; b) Process transactions and send related information; c) Send administrative information, such as updates, security alerts, and support messages; d) Respond to comments, questions, and requests; e) Conduct research and analysis to improve our Services; f) Monitor and analyze usage patterns and trends; g) Detect, prevent, and address technical issues; h) Develop new products and services; i) Personalize your experience; and j) Send you marketing communications (subject to your consent where required by law).

5. COOKIES AND SIMILAR TECHNOLOGIES

5.1 Cookie Definition: Cookies are small data files that are placed on your device when you visit the Website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

5.2 Types of Cookies We Use:

5.2.1 Necessary Cookies: These cookies are essential for the operation of our Services. They enable core functionality such as security, network management, and account authentication. You cannot opt out of these cookies as the Services would not function properly without them.

5.2.2 Analytical/Performance Cookies: These cookies allow us to recognize and count the number of visitors and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily. We use Hotjar analytics, which may record a wide variety of data, including: a) Mouse movements, clicks, and scrolling behaviour; b) Pages visited and navigation patterns; c) Time spent on pages; d) Form interactions; e) Screen recordings (anonymized); and f) Heatmaps of user activity.

5.3 Cookie Management: Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

5.4 Cookie Consent: You can choose to enable or disable Analytical/Performance Cookies through our cookie consent banner or cookie settings page. Necessary Cookies cannot be disabled as they are required for the proper functioning of the Services.

5.5 Air Traffic Control Privacy Tool: Our Services may implement a privacy tool called "Air Traffic Control" designed to manage cookie consent and enhance user privacy. Please note that this tool may not function properly at all times due to technical limitations or service interruptions. While we make reasonable efforts to ensure its proper functioning, we cannot guarantee its continuous availability or performance. In the unlikely event that this tool fails to operate correctly, we cannot be held liable for any consequences arising from such failure.

6. INFORMATION SHARING AND DISCLOSURE

6.1 Information Sharing Circumstances: We may share your information in the following situations:

6.1.1 With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.

6.1.2 For Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

6.1.3 With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Agreement.

6.1.4 With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

6.1.5 With Your Consent: We may disclose your information for any other purpose with your explicit consent.

6.1.6 To Comply with Legal Obligations: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

7. MAXAI CONVERSATIONS AND LIMITATIONS

7.1 Conversation Recording: As part of our Services, you may interact with our artificial intelligence assistant, "MaxAI." Please be aware that all conversations with MaxAI are stored and recorded for quality assurance, service improvement, training purposes, and other legitimate business operations.

7.2 Information Collected During MaxAI Interactions: Information collected during these interactions may include: a) Text inputs you provide to MaxAI; b) MaxAI's responses; c) Timestamps of interactions; d) Session identifiers; and e) Related usage metrics.

7.3 Use of MaxAI Conversation Data: We use this information to: a) Improve MaxAI's functionality and accuracy; b) Identify and resolve technical issues; c) Train our AI systems; d) Analyze usage patterns; and e) Enhance user experience.

7.4 MaxAI Limitations: You expressly acknowledge that MaxAI may produce responses that are incomplete, inaccurate, or entirely incorrect. MaxAI responses should not be relied upon without independent verification, especially for critical decisions, legal advice, medical information, financial guidance, or other specialized domains requiring professional expertise.

7.5 No Warranty for MaxAI Responses: We do not guarantee the accuracy, completeness, or usefulness of any information provided by MaxAI, and you agree to use such information at your own risk.

8. DATA ACCURACY DISCLAIMER

8.1 Statistical Information Limitations: The Services may provide statistical, analytical, or other data-based information ("Statistical Information"). You expressly acknowledge and agree that due to inherent limitations in data collection, processing, and analysis methodologies, such Statistical Information may not be entirely accurate, complete, or up-to-date.

8.2 Informational Purpose Only: Statistical Information is provided for general informational purposes only and should not be relied upon for critical decision-making without independent verification.

8.3 Factors Affecting Data Accuracy: Factors affecting data accuracy may include, but are not limited to, sampling methods, data aggregation processes, technical limitations of collection tools, and third-party data sources.

8.4 Reasonable Efforts: We make reasonable efforts to ensure the general reliability of Statistical Information but make no representations or warranties regarding its precision or completeness.

9. INTELLECTUAL PROPERTY RIGHTS

9.1 Ownership of Services: The Services and all content, features, and functionality thereof, including but not limited to text, graphics, logos, icons, images, audio clips, digital downloads, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of dogAdvisor or its licensors and are protected by copyright, trademark, and other intellectual property laws.

9.2 Limited License to Use Services: Subject to your compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your personal, non-commercial use.

9.3 Restrictions on Use: You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Services, except as expressly permitted by this Agreement.

9.4 User Content Ownership: You retain all ownership rights in your User Content. However, by submitting User Content to the Services, you grant us a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Content in connection with the Services and our business operations.

9.5 User Content Representations: You represent and warrant that: a) You own or have the necessary licenses, rights, consents, and permissions to use and authorise us to use your User Content as described in this Agreement; and b) Your User Content does not violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

10. PRIVACY RIGHTS AND DATA SECURITY

10.1 Your Privacy Rights: Depending on your location, you may have the following rights regarding your personal information: a) The right to access the personal information we hold about you; b) The right to request correction of your personal information; c) The right to request deletion of your personal information; d) The right to object to processing of your personal information; e) The right to request restriction of processing your personal information; f) The right to data portability; and g) The right to withdraw consent.

10.2 How to Exercise Your Rights: To exercise any of these rights, please contact us at hello@dogadvisor.dog. We may ask you to verify your identity before responding to such requests.

10.3 Data Security Measures: We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

10.4 Data Breach Notifications: We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on our Website as promptly as possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

10.5 Data Retention: We will retain your personal information only for as long as is necessary for the purposes set out in this Agreement. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

11. DISCLAIMER OF WARRANTIES

11.1 "AS IS" PROVISION: THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

11.2 DISCLAIMER OF ALL WARRANTIES: TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11.3 NO SPECIFIC WARRANTIES: WE MAKE NO WARRANTY THAT: a) THE SERVICES WILL MEET YOUR REQUIREMENTS; b) THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; c) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICES WILL BE ACCURATE OR RELIABLE; d) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICES WILL MEET YOUR EXPECTATIONS; OR e) ANY ERRORS IN THE SERVICES WILL BE CORRECTED.

11.4 DOWNLOADED MATERIAL: ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICES IS ACCESSED AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.

11.5 THIRD-PARTY SERVICES: The Services may contain links to third-party websites or services that are not owned or controlled by dogAdvisor. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You acknowledge and agree that we shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or services.

12. LIMITATION OF LIABILITY

12.1 EXCLUSION OF LIABILITY TYPES: TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, RESULTING FROM: a) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES; b) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICES; c) ANY CONTENT OBTAINED FROM THE SERVICES; AND d) UNAUTHORISED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.

12.2 LIABILITY CAP: NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT OR THE SERVICES (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION) WILL AT ALL TIMES BE LIMITED TO A MAXIMUM OF TEN POUNDS STERLING (£10.00).

12.3 JURISDICTIONAL EXCEPTIONS: SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS IN THIS SECTION MAY NOT APPLY TO YOU. IN PARTICULAR, NOTHING IN THIS AGREEMENT SHALL AFFECT THE STATUTORY RIGHTS OF ANY USER OR EXCLUDE OR RESTRICT OUR LIABILITY FOR DEATH OR PERSONAL INJURY RESULTING FROM OUR NEGLIGENCE OR FRAUDULENT MISREPRESENTATION.

13. TERMINATION

13.1 Termination by Us: We may terminate or suspend your access to all or part of the Services, without prior notice or liability, for any reason whatsoever, including without limitation if you breach this Agreement.

13.2 Termination by You: You may terminate your account at any time by contacting us at hello@dogadvisor.dog or by using any account deletion mechanism we may provide through the Services.

13.3 Effect of Termination: Upon termination, your right to use the Services will immediately cease.

13.4 Survival: All provisions of this Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

14. INDEMNIFICATION

14.1 Indemnification Obligation: You agree to defend, indemnify, and hold harmless dogAdvisor, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of this Agreement or your use of the Services.

15. INTERNATIONAL DATA TRANSFERS

15.1 Data Transfer Notice: Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

15.2 Consent to Transfer: If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including personal information, to the United Kingdom and process it there.

15.3 Transfer Agreement: Your consent to this Agreement followed by your submission of such information represents your agreement to that transfer.

16. CHILDREN'S PRIVACY

16.1 Age Restriction: Our Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16.

16.2 Removal of Information: If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

17. GOVERNING LAW AND JURISDICTION

17.1 Governing Law: This Agreement shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

17.2 Jurisdiction: Any dispute arising out of or in connection with this Agreement, including any question regarding its existence, validity, or termination, shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17.3 Consumer Rights: If you are a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in this Agreement, including Section 17.1, affects your rights as a consumer to rely on such mandatory provisions of local law.

18. MISCELLANEOUS

18.1 Entire Agreement: This Agreement constitutes the entire agreement between you and dogAdvisor regarding the Services and supersedes all prior and contemporaneous written or oral agreements between you and dogAdvisor.

18.2 Waiver: Our failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision.

18.3 Severability: If any provision of this Agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced to the fullest extent under law.

18.4 Assignment by Us: We may assign our rights and obligations under this Agreement, in whole or in part, to any party at any time without notice to you.

18.5 Assignment by You: You may not assign any of your rights or obligations under this Agreement without our prior written consent.

18.6 No Agency: This Agreement does not create any agency, partnership, joint venture, or employment relationship.

18.7 Section Titles: The section titles in this Agreement are for convenience only and have no legal or contractual effect.

19. CONTACT INFORMATION

19.1 If you have any questions about this Agreement, please contact us at:

dogAdvisor Email: hello@dogadvisor.dog Website: https://dogadvisor.dog

Last Updated: 4 April 2025