Terms of Service & Privacy Policy

⛔︎ By using dogAdvisor, you agree to be bound by all provisions in these terms

"We know reading these can be a bit daunting, but it's really important you know where we stand - what we promise, what we can't guarantee, and what we ask of you as a dogAdvisor user. They reflect the real risks of offering AI-powered guidance and articles about dogs, and we've tried to protect both you and ourselves about being upfront about what Max can and can't do. Because AI is still an emerging technology, including in both Max and our articles, some disclaimers and limitations are necessary to explain what we’re not responsible for. While we’ve designed extensive safeguards and do our very best to ensure accuracy, we don’t control every output Max generates or every detail in AI-assisted content. Mistakes or oversights can still happen, and in those cases, dogAdvisor can’t and shouldn’t be held liable. We've written these terms as clearly, carefully, and as simply as we could, and we encourage you to read them all the way through.

Before we show you the full legal terms we want to explain, in plain English, what dogAdvisor can and can't promise, and why we've written these terms the way we have. We'd like to put all our cards on the table and show you our promise (plainly) because your trust is valuable, as is our honesty.

Before we show you the full legal terms, we want to explain - in plain English - what dogAdvisor can and can’t promise, and why we’ve written these terms the way we have. At dogAdvisor we offer you:

✲ Helpful, general advice and support for dog owners, whether through Max, our articles, or wider site content. Articles that are built through a rigorous multi-step process, reviewed by both people and intelligent systems, and published only when they meet our highest standard

✲ AI tools like Max that are tested, monitored, and regularly updated to improve clarity, accuracy, and safety (for example through our Model Safety Transparency Report), and disclaimers and alerts when something is especially important - like Emergency Guidance, so you can understand when to speak to a real vet

There are also certain things we can't, and won't, guarantee

✲ That Max, or any articles, will always be accurate, safe, or up to date - because AI can make mistakes, and so can people. We can't promise Max will understand your specific pet's health history, allergies, medication, or breed needs - because he can't. We won't promise you that everything will be perfect, correct, or even safe to follow in all cases. For anything serious, you must speak to a qualified vet.

Why can't we promise you all that and why do our terms have so many disclaimers...

We use emerging tech like AI to assist with writing and responses, but no AI - ours or anyone else's - is perfect. These tools can sometimes make mistakes, oversights, or even offer incorrect advice. While we've built strong safety systems, we cannot control or pre-review every single thing Max or our editorial AI produces. That's why our Terms include limitations and disclaimers. It's not because we're trying to avoid responsibility - it's because no AI platform, publisher, or developer can reasonably guarantee perfection. We've worked hard to be transparent about our process, and we have gone far beyond industry norms to keep you (our most valuable users) informed, safe, and supported. But in return, we ask that you understand our limitations too. " - Deni Darenberg, Founder & CEO. This introduction was written and published on the 14th July 2025.

The full legal terms below explain this in more formal detail - but we hope this summary makes it clear we're acting in good faith.

Effective Monday 14th July 2025, at 09:00 GMT. These terms contain important limitations on our liability, and your rights and our terms of service. By using dogAdvisor, you agree to be bound by all provisions herein. If you do not agree, do not use dogAdvisor.

Section 1: Definitions (In this agreement, the following terms shall have the meanings set out below)

"Agreement" means these Terms of Service and Privacy Policy collectively;

"AI Content" means any response, output, recommendation, advice, or content generated by dogAdvisor Max (AI)

"Blog content" means all articles, guides, and written content relating to dogs or dog care dogAdvisor publish on this website (https://dogadvisor.dog)

"Company", "dogAdvisor", "we", "us" or "our" means the operations of dogAdvisor. "Controller", "Data subject", "Personal Data" and "Processor" have the meanings given in UK GDPR; "GDPR legislation" means the UK General Data Protection Regulation and the Data Protection Act 2018.

"Pawperlative" means dogAdvisor's in-house content certification system

"Services" means all of the features/tools/contents/services provided through the website. "Statistical Information" refers to any data, analytics, metrics, or quantitative information provided through the services; "User", "you" or "your" means any persons accessing or using the services.

"User content" means any and all content, data, or information you submit through the services; "website" means https://dogadvisor.dog and all associated domains and subdomains.

References to statutory provisions include any statutory modifications or re-enactments thereof. Claude headings are inserted for convenience only and shall not affect interpretation. Words importing the singular include the plural and vice versa.

2: ACCEPTANCE AND MODIFICATIONS

2.1 By accessing or using the Services, you confirm that you have read, understood and agree to be legally bound by this Agreement in its entirety.

2.2 If you do not agree to any provision of this Agreement, you must immediately cease using the Services.

2.3 You warrant that you have full legal capacity and authority to enter into this Agreement. Where you are accessing the Services on behalf of any company or other legal entity, you warrant that you have authority to bind such entity to this Agreement.

2.4 We may modify this Agreement at any time in our absolute discretion. Any modifications shall take effect immediately upon publication on the Website. Your continued use of the Services following publication of revised terms constitutes your acceptance of such modifications.

2.5 You acknowledge that you have not relied upon any representation, undertaking or promise given by or on behalf of the Company which is not expressly set out in this Agreement.

3: ELIGIBILITY:

3.1 You must be at least 16 years of age to use the Services. By using the Services, you represent and warrant that you meet this age requirement.

3.2 Age Verification and Legal Capacity Limitations

3.2.1 Age Verification System Disclaimers: You acknowledge that: (a) Digital age verification systems are inherently unreliable and may fail completely; (b) We cannot guarantee accurate verification of user age or legal capacity; (c) Minors may successfully bypass age verification controls; (d) Parental supervision and control systems may fail to function properly; (e) We accept no liability for underage access or inappropriate content exposure.

3.2.2 Legal Capacity Assumption Risk: WE ACCEPT NO LIABILITY for any consequences arising from users lacking legal capacity, mental capacity, or authority to enter agreements, including but not limited to contracts entered by minors, persons lacking mental capacity, or unauthorised agents.

4: DATA PROTECTION AND GDPR COMPLIANCE

4.1 Controller Status and Compliance

4.1.1 dogAdvisor acts as Data Controller for all anonymous Data processed through the Services. WE DO NOT COLLECT ANY PERSONAL DATA.

4.1.2 We process Data in accordance with GDPR Legislation. However, you acknowledge that data protection compliance involves complex legal and technical requirements which may be subject to interpretation and regulatory guidance.

4.2 Personal Data Collection

4.2.1 We collect and process the following categories of data, which include pseudonymised or anonymous identiers only: (a) Technical data including device type, browser, and operating system (so we can make sure our site works on all devices and browsers as expected), (b) Usage data including your interaction patterns, pages visited, time spent on pages, and navigation behaviour, (c) Generalised region or city-level location - but never precise IP or personal address, (d) AI transcript data, where all inputs submitted to Max AI, all AI responses, timestamps, session identifiers, and related metadata, (e) System performance data including session durationa nd system behaviour analytics. We do NOT collect OR store your name, email, contact information, or IP address.

4.3 Lawful Basis for Processing

4.3.1 We process Personal Data on the following lawful bases under Article 6 of the UK GDPR: (a) Consent (Article 6(1)(a)) for non-essential analytics; (b) Performance of contract (Article 6(1)(b)) for service provision and account management; (c) Legitimate interests (Article 6(1)(f)) for service improvement, security, fraud prevention and product monitoring.

4.3.2 Where we rely on legitimate interests, we have conducted balancing tests to ensure our interests do not override your fundamental rights and freedoms.

4.4 MaxAI Data Processing

4.4.1 Complete Recording Notice: All AI conversations are pseudonymously recorded, stored, and processed for safety, improvement, and transparency. This includes: (a) All text inputs you provide to MaxAI; (b) All responses generated by MaxAI; (c) Interaction timestamps and session metadata; (d) Associated technical and usage data.

4.4.2 MaxAI conversation data is processed for the following purposes: (a) AI system training and algorithmic improvement; (b) Quality assurance and service enhancement; (c) Technical support and troubleshooting; (d) Compliance with legal obligations; (e) Business analytics and research.

4.4.3 MaxAI conversation data is retained for up to 90 days before being pseudonymised further or deleted entirely

4.5 Data Sharing

4.5.1 We may share data with: (a) Hotjar for analytics purposes; (b) Professional advisers including lawyers and accountants; (c) Regulatory authorities where required by law;

4.6 Data Subject Rights

4.7.1 Subject to legal limitations and exemptions, you have the following rights under GDPR Legislation - even with anonymised and pseudonymised data: (a) Right of access to your Personal Data; (b) Right to rectification of inaccurate Personal Data; (c) Right to erasure in certain circumstances; (d) Right to restrict processing; (e) Right to data portability; (f) Right to object to processing based on legitimate interests; (g) Right to withdraw consent where processing is based on consent.

4.6.2 To exercise any of these rights, contact us at hello@dogadvisor.dog. We may require proof of identity before responding to requests.

4.6.3 These rights are subject to limitations where processing is necessary for: (a) Compliance with legal obligations; (b) Establishment, exercise or defence of legal claims; (c) Our legitimate interests in AI system development and improvement.

4.7 GDPR Compliance Disclaimer

4.7.1 Whilst we endeavour to comply with GDPR Legislation, you acknowledge that: (a) Data protection law is complex and subject to evolving interpretation; (b) Technical limitations may affect compliance capabilities; (c) Absolute compliance cannot be guaranteed in all circumstances; (d) Regulatory guidance continues to develop.

4.7.2 You are responsible for understanding your own data protection obligations when using our Services.

4.8 Comprehensive Data Security Disclaimer

4.8.1 Data Security Limitations Acknowledgment: You acknowledge that perfect data security is impossible and that data breaches, unauthorised access, and security failures may occur despite our best efforts due to: (a) Sophisticated cyber attacks and evolving security threats; (b) Human error, insider threats, or malicious conduct; (c) Third-party service vulnerabilities or failures; (d) Hardware failures, software bugs, or system vulnerabilities; (e) Legal or regulatory requirements for data disclosure. We regularly run vulnerability assessments on our website.

4.8.2 Complete Data Breach Liability Exclusion: WE ACCEPT ABSOLUTELY NO LIABILITY for any data security incidents, including but not limited to: (a) Unauthorised access, theft, or disclosure of personal data; (b) Identity theft, fraud, or financial crimes arising from data breaches; (c) Regulatory fines, penalties, or enforcement actions; (d) Business interruption, reputational damage, or financial losses; (e) Costs of credit monitoring, identity protection, or remedial measures; (f) Legal costs, professional fees, or litigation expenses.

5: COOKIES AND TRACKING TECHNOLOGIES:

5.1 Cookie Usage

5.1.1 We use cookies and similar tracking technologies on the Website. Cookies are small data files placed on your device to enable website functionality and collect usage information.

5.1.2 Strictly Necessary Cookies: These cookies are essential for the Website to function and cannot be disabled. They enable core functionality including security, account authentication and basic navigation.

5.1.3 Analytics Cookies: Subject to your consent, we use analytics cookies to collect anonymised usage data including: (a) Mouse movements, clicks and scrolling behaviour; (b) Page navigation patterns and time spent on pages; (c) Form interactions and user journeys; (d) Screen recordings (fully anonymised); (e) Heat mapping data showing user interaction patterns; (f) General regional location data derived from IP addresses.

5.2 Hotjar Analytics

5.2.1 We use Hotjar Limited's analytics platform to collect the data specified in clause 5.1.3. This data is processed in anonymised form and enables analysis of general user behaviour patterns without identifying individual users.

5.2.2 Hotjar data processing is governed by separate data processing agreements and Hotjar's privacy policy.

5.3 Cookie Consent Management

5.3.1 Comprehensive Technical Failure Disclaimer: You expressly acknowledge and unconditionally agree that all cookie consent mechanisms, privacy preference tools, consent management platforms, and related technical systems may fail to display, load, function, respond, or operate correctly due to any cause whatsoever, including but not limited to: (a) Technical limitations, software bugs, or coding errors; (b) Browser configurations, settings, extensions, or ad-blockers; (c) Network connectivity issues, server failures, or hosting problems; (d) Software conflicts, compatibility issues, or version mismatches; (e) User device limitations, operating system issues, or hardware failures; (f) Third-party service failures or interruptions; (g) Cyber attacks, security breaches, or malicious interference; (h) Force majeure events or circumstances beyond our control; (i) Any other technical, environmental, or external factors.

5.3.2 Absolute and Unconditional Exclusion of All Liability: WE ACCEPT ABSOLUTELY NO LIABILITY WHATSOEVER, UNDER ANY LEGAL THEORY, for any consequences, damages, losses, claims, costs, or harm of any nature arising directly or indirectly from the failure of cookie consent systems to function properly, including but not limited to: (a) Inadvertent data collection, processing, or storage; (b) Regulatory non-compliance or regulatory action; (c) Privacy breaches, data protection violations, or GDPR non-compliance; (d) Fines, penalties, sanctions, or legal proceedings; (e) Reputational damage or commercial losses; (f) Any claims by data protection authorities or third parties; (g) Legal costs, professional fees, or administrative expenses.

5.3.3 User Assumption of All Risk: By accessing or continuing to use the Services, you explicitly acknowledge, understand, and voluntarily assume ALL RISK associated with potential technical failures of consent mechanisms, and you agree to hold us entirely harmless regardless of any consequences that may arise.

5.3.4 By continuing to use the Services, you acknowledge and accept the risk of such technical failures.

5.4 Managing Cookies

5.4.1 You may configure your browser to reject cookies, though this may affect Website functionality.

5.4.2 You may modify your cookie preferences through our cookie management tools where available.

6: MAX AI - ARTIFICIAL INTELLIGENCE

6.1 Critical AI Content Risk Acknowledgments

6.1.1 Extreme Danger Warning: MaxAI responses are generated by artificial intelligence technology and YOU ACKNOWLEDGE THAT AI CONTENT MAY BE COMPLETELY INCORRECT, FABRICATED, MISLEADING, DANGEROUS, HARMFUL, OR POTENTIALLY FATAL. You understand that AI systems can produce confident-sounding responses that are entirely wrong and that reliance on such content could result in DEATH, SERIOUS INJURY, PERMANENT DISABILITY, OR IRREVERSIBLE HARM to yourself, your pets, or others.

6.1.2 Absolute Prohibition on Critical Reliance: You unconditionally agree that you shall NEVER, under any circumstances, rely upon AI Content for: (a) Any medical, veterinary, or health-related decisions; (b) Medication administration, dosages, or treatment protocols; (c) Legal, financial, or professional advice of any kind; (d) Any decision where incorrect information could cause harm; (e) User Responsibility for Safe Enquiries: You agree that you shall not submit enquiries, requests, or questions to MaxAI that: (i) seek guidance on activities that could cause harm, injury, or danger to persons or animals; (ii) request information about dangerous substances, toxic materials, or harmful practices; (iii) solicit advice that could reasonably lead to unsafe outcomes if followed; (iv) seek circumvention of safety protocols, veterinary supervision, or professional safeguards.

6.1.3 AI System Limitations Acknowledgment: You acknowledge and agree that: (a) AI systems are inherently unreliable and prone to errors; (b) AI cannot replace qualified professional judgment; (c) AI responses may contain biases, hallucinations, or fabricated information; (d) AI cannot account for individual circumstances, medical histories, or specific needs; (e) AI training data may be outdated, incorrect, or inappropriate.

6.1.4 Safety Intent Recognition System: Whilst we have implemented a Safety Intent Recognition system designed to identify and restrict potentially harmful enquiries, you acknowledge that: (a) such systems may fail to detect all dangerous requests or may incorrectly classify safe enquiries as harmful; (b) the responsibility to avoid submitting harmful enquiries rests entirely with you regardless of system safeguards; (c) technical safety measures do not absolve you of your obligation to exercise proper judgement; (d) we accept no liability for any consequences arising from system failures to detect harmful enquiries or for incorrectly blocked legitimate requests.

6.2 Absolute AI Content Liability Exclusion

6.2.1 Complete Disclaimer of AI Content Reliability: WE PROVIDE NO WARRANTY, REPRESENTATION, GUARANTEE, OR ASSURANCE OF ANY KIND regarding AI Content, including but not limited to accuracy, reliability, completeness, timeliness, appropriateness, safety, or suitability for any purpose whatsoever.

6.2.2 Maximum AI Liability Exclusion: TO THE FULLEST EXTENT PERMITTED BY LAW, WE SHALL HAVE NO LIABILITY WHATSOEVER for any consequences arising from AI Content, including but not limited to: (a) DEATH, SERIOUS INJURY, ILLNESS, OR PERMANENT DISABILITY to any person; (b) DEATH, INJURY, SUFFERING, OR HARM to any animal or pet; (c) Medical emergencies, delayed treatment, or worsened conditions; (d) Incorrect diagnoses, treatments, or medical advice; (e) Drug interactions, overdoses, or medication errors; (f) Financial losses, property damage, or business interruption; (g) Legal consequences, regulatory violations, or professional misconduct; (h) Any direct, indirect, consequential, or punitive damages of any nature.

6.3 Veterinary and Pet Health Warnings

6.3.1 Critical Veterinary Warning: MaxAI is NOT a substitute for professional veterinary care under any circumstances. DELAYS IN SEEKING PROFESSIONAL VETERINARY TREATMENT DUE TO RELIANCE ON AI CONTENT COULD RESULT IN SERIOUS INJURY, SUFFERING OR DEATH TO YOUR PET.

6.3.2 Emergency Situations: For any pet emergency or health concern, contact a qualified veterinary surgeon immediately.

6.3.3 Individual Pet Requirements: Every animal is unique with individual medical histories, breed characteristics and health requirements. AI Content cannot account for such individual factors.

6.4.1 Critical Pet Safety Warning: YOU EXPRESSLY ACKNOWLEDGE that following any guidance, advice, recommendations, or information from dogAdvisor Services could result in DEATH, SERIOUS INJURY, PROLONGED SUFFERING, PERMANENT DISABILITY, OR IRREVERSIBLE HARM to your pet or any animal.

6.4.2 Complete Pet-Related Liability Exclusion: REGARDLESS OF THE CIRCUMSTANCES, WE SHALL HAVE ABSOLUTELY NO LIABILITY for: (a) The death of any pet, animal, or livestock for any reason; (b) Any injury, illness, suffering, or medical condition affecting any animal; (c) Veterinary bills, treatment costs, or medical expenses; (d) Delays in seeking professional veterinary care; (e) Incorrect pet care advice, feeding recommendations, or training guidance; (f) Allergic reactions, poisoning, or adverse health effects; (g) Behavioural problems, aggression, or training failures; (h) Loss of companionship, emotional distress, or sentimental value; (i) Breeding failures, genetic issues, or hereditary conditions; (j) Any other pet-related harm, loss, or consequence of any nature.

6.4.3 Veterinary Professional Requirement: You acknowledge that ONLY qualified veterinary surgeons can provide reliable pet health advice and that no content from our Services can substitute for professional veterinary examination, diagnosis, or treatment.

6.5 Emergency Guidance Feature

6.5.1 Emergency Guidance purpose and scope: Where Emergency Guidance features are provided through MaxAI, such guidance constitutes general triage information designed solely to assist users in determining whether immediate professional veterinary attention is required for their pet.

6.5.2 Emergency Guidance Limitations: Emergency Guidance: (a) Does not constitute veterinary diagnosis, treatment advice, or emergency care; (b) Cannot replace immediate consultation with a qualified veterinary surgeon; (c) Is provided to supplement, not substitute, professional veterinary emergency services; (d) May be inaccurate, incomplete, or inappropriate for specific circumstances.

6.5.3 Mandatory Professional Consultation: Users acknowledge that regardless of any Emergency Guidance provided, they must contact a qualified veterinary surgeon immediately for all suspected emergency situations and must not delay seeking professional veterinary care based on Emergency Guidance responses.

6.5.4 Emergency Guidance Liability Exclusion: We accept no liability whatsoever for: (a) Delays in seeking professional veterinary care arising from reliance on Emergency Guidance; (b) Any assessment, recommendation, or guidance provided through Emergency Guidance features; (c) The failure of Emergency Guidance to identify emergency conditions; (d) Any harm, injury, suffering, or death to animals arising from Emergency Guidance reliance; (e) Any consequences of Emergency Guidance being inaccurate, delayed, or unavailable.

7: BLOG CONTENT AND THE PAWPERLATIVE CERTIFICATION

7.1 Blog Content Disclaimers

7.1.1 All Blog Content relating to dog care, training, health, nutrition and general pet information may contain inaccuracies, errors, outdated information or inappropriate guidance.

7.1.2 Blog Content Liability Exclusion: We accept absolutely no liability for reliance upon Blog Content, including but not limited to: (a) Any harm, injury, illness or death to dogs or other animals resulting from following care guidance in articles; (b) Any veterinary problems arising from reliance on care advice or recommendations; (c) Any factual inaccuracies in breed information, care recommendations or training guidance; (d) Any outdated, inappropriate or harmful guidance contained in published articles.

7.1.3 Blog Content is not a substitute for professional veterinary advice and must not be relied upon for pet health, behaviour or welfare decisions.

7.2 PAWPERLATIVE Certification System

7.2.1 Internal Certification Only: The "PAWPERLATIVE" certification is an internal quality designation created, managed and awarded solely by dogAdvisor according to our own criteria.

7.2.2 No External Recognition: PAWPERLATIVE certification: (a) Has no recognition, endorsement or approval from any external veterinary body, professional organisation or regulatory authority; (b) Does not indicate compliance with any industry standards, professional guidelines or regulatory requirements; (c) Does not guarantee accuracy, safety, completeness or suitability of content; (d) Is awarded at our sole and absolute discretion using our own internal criteria.

7.2.3 No Liability for Certified Content: The award of PAWPERLATIVE certification to any content does not create, increase or enhance any liability on our part for the accuracy, safety, suitability or appropriateness of such content. We remain entirely free from liability regardless of any certification awarded to content.

7.3 User Responsibility for Content

7.3.1 You acknowledge that all Blog Content requires independent verification from qualified veterinary professionals before implementation or reliance.

7.3.2 You remain solely responsible for your pet's health, safety and welfare regardless of any content, guidance or certifications provided through the Services.

7.4 Environmental Claims and Carbon Neutrality Disclaimers

7.4.1 Environmental Information Disclaimer: Any information, claims, statements, or representations regarding dogAdvisor's carbon neutrality, environmental impact, sustainability practices, or ecological footprint are provided for general information purposes only and may be: (a) Inaccurate, outdated, or subject to change without notice; (b) Based on estimates, projections, or third-party calculations that may be incorrect; (c) Subject to different methodologies, standards, or interpretations; (d) Dependent on external factors beyond our control; (e) Not independently verified or audited.

7.4.2 Complete Environmental Claims Liability Exclusion: WE ACCEPT NO LIABILITY WHATSOEVER for: (a) The accuracy, completeness, or currency of any environmental information; (b) Any reliance placed upon carbon neutrality claims or environmental statements; (c) Changes to our environmental practices, carbon footprint, or sustainability measures; (d) Regulatory challenges, investigations, or enforcement actions regarding environmental claims; (e) Any greenwashing allegations, misleading advertising claims, or consumer protection violations; (f) Third-party verification failures or certification withdrawals; (g) Any commercial, reputational, or financial consequences arising from environmental claims.

7.4.3 Environmental Standards Evolution: You acknowledge that environmental standards, carbon accounting methodologies, and sustainability regulations are constantly evolving, and we make no commitment to update or maintain the accuracy of any environmental information provided.

8: STATISTICAL INFORMATION DISCLAIMERS

8.1 Data Accuracy Limitations

8.1.1 All Statistical Information, data analyses, metrics and quantitative content provided through the Services may be completely inaccurate, outdated, misleading or entirely incorrect.

8.1.2 We do not verify, fact-check, validate or guarantee the accuracy of any Statistical Information provided through the Services.

8.1.3 Statistical Information may be affected by: (a) Sampling errors and methodological limitations; (b) Outdated, incomplete or unreliable data sources; (c) Processing errors and technical failures; (d) Third-party data inaccuracies; (e) Algorithmic biases or calculation errors.

8.2 Statistical Information Liability Exclusion

8.2.1 Statistical Information Provided "As Is": All Statistical Information is provided without any warranty as to accuracy, completeness, reliability, timeliness or suitability for any purpose.

8.2.2 No Liability for Statistical Information: We accept no liability whatsoever for: (a) Any decisions made in reliance upon Statistical Information; (b) Any financial losses resulting from reliance on data or analyses; (c) Any actions taken based upon statistical content; (d) Any inaccurate or misleading statistical presentations.

8.2.3 You acknowledge that all Statistical Information requires independent verification from authoritative sources before use for any purpose.

9: YOUR RESPONSIBILITIES AND PROHIBITED CONDUCT

9.1 You agree to use the Services in compliance with all applicable laws, regulations and the provisions of this Agreement.

9.2 You shall not: (a) Use the Services for any unlawful purpose or in violation of any applicable laws; (b) Interfere with, disrupt or attempt to gain unauthorised access to the Services or related systems; (c) Use automated means to access the Services without our express written consent; (d) Transmit any viruses, malware or other harmful code; (e) Collect or harvest information from other users without consent; (f) Impersonate any person or entity or misrepresent your affiliation; (g) Upload, transmit or distribute illegal, harmful, threatening, abusive, defamatory or otherwise objectionable content; (h) Engage in any activity that could disable, overburden or impair the proper functioning of the Services.

9.3 Communication System Failure Risk Management

9.3.1 Communication Method Unreliability: You acknowledge that all communication methods (email, SMS, postal mail, website notifications, push notifications) may fail due to: (a) Technical failures, server outages, or network problems; (b) Spam filters, firewalls, or security software blocking messages; (c) Incorrect contact details or changed circumstances; (d) Third-party service failures or policy changes; (e) Force majeure events or communication infrastructure failures.

9.3.2 Notification Failure Liability Exclusion: WE ACCEPT NO LIABILITY for consequences arising from failed communications, including but not limited to: (a) Missed deadlines, legal notices, or important updates; (b) Service terminations, account suspensions, or access restrictions; (c) Legal proceedings commenced without your knowledge; (d) Regulatory changes or compliance requirements not communicated; (e) Security alerts, breach notifications, or urgent warnings not received.

10: INTELLECTUAL PROPERTY RIGHTS

10.1 The Services and all content, features, functionality, software, text, graphics, logos, images and other materials are the exclusive property of dogAdvisor or our licensors and are protected by copyright, trade mark and other intellectual property laws.

10.2 Subject to compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for personal, non-commercial purposes only.

10.3 You may not reproduce, distribute, modify, create derivative works, publicly display, republish, download, store or transmit any materials from the Services except as expressly permitted by this Agreement.

10.4 You retain ownership of your User Content but grant us a worldwide, non-exclusive, royalty-free, sublicensable and transferable licence to use, reproduce, distribute, prepare derivative works, display and perform your User Content in connection with the Services

10.5 Third-Party Content and Intellectual Property Risk Management

10.5.1 Content Origin Disclaimer: You acknowledge and agree that: (a) AI Content may inadvertently reproduce, paraphrase, or substantially derive from third-party copyrighted works, proprietary information, or intellectual property; (b) Blog Content may contain elements similar to existing publications, articles, or copyrighted materials; (c) We cannot guarantee the originality or uniqueness of any content generated through the Services; (d) Content similarity to existing works may occur without our knowledge or intention.

10.5.2 User Acknowledgment of IP Risks: By using the Services, you expressly acknowledge and accept that: (a) You may encounter content that infringes third-party intellectual property rights; (b) Use of such content may expose you to intellectual property claims; (c) We provide no warranty regarding intellectual property clearance of any content; (d) You are solely responsible for ensuring lawful use of any content you access.

10.5.3 Comprehensive IP Indemnification by User: You agree to indemnify, defend, and hold harmless dogAdvisor against all claims, demands, actions, damages, losses, costs, and expenses arising from or relating to: (a) Any intellectual property infringement claims related to content from the Services; (b) Copyright, trade mark, patent, or other proprietary rights violations; (c) Your use, reproduction, distribution, or modification of Service content; (d) Any third-party allegations of content similarity, derivation, or unauthorised use; (e) Legal fees, settlement costs, licensing fees, or damages awarded in IP proceedings.

10.5.4 Maximum IP Liability Exclusion: TO THE FULLEST EXTENT PERMITTED BY LAW, WE SHALL HAVE NO LIABILITY for: (a) Any intellectual property infringement by AI Content, Blog Content, or other Service materials; (b) Copyright strikes, DMCA takedown notices, or platform penalties; (c) Licensing fees, royalty demands, or usage rights claims; (d) Legal proceedings, injunctions, or court orders related to content; (e) Revenue loss, platform suspension, or business interruption due to IP issues.

10.6.5 IP ISSUE NOTIFICATIONS AND RESPONSE PROTOCOL: (a) Where users identify potential intellectual property infringement in AI content or Blog content and provide written notification to BOTH hello@dogadvisor.dog AND deni.d@dogadvisor.dog simultaneously, we shall take immediate action within our reasonable power to investigate and, where appropriate, rectify the identified issue;

(b) Such investigation may include content review, removal of infringing material, or implementation of additional safeguards, at our sole discretion;

(c) Where MaxAI generates content that inadvertently infringes intellectual property rights, we may attempt to improve future AI responses through system adjustments or training modifications, but we provide no guarantee, warranty, or assurance that such measures will prevent similar issues occurring;

(d) Our obligation extends only to reasonable remedial efforts following proper dual-address notification and does not include liability for past infringement, ongoing damages, or compensation for any consequences arising before notification;

(e) Nothing in this clause creates any liability, warranty, or obligation beyond the specific response protocol described herein, and all other liability exclusions and disclaimers in this Agreement remain in full force and effect;

(f) Notification to only one email address or failure to comply with the dual-notification requirement shall not trigger any response obligation under this clause.

11: WARRANTY DISCLAIMERS

11.1 Complete Disclaimer of Warranties

11.1.1 Absolute Disclaimer: THE SERVICES, INCLUDING ALL AI CONTENT, BLOG CONTENT AND STATISTICAL INFORMATION, ARE PROVIDED STRICTLY ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED.

11.1.2 All Warranties Excluded: To the fullest extent permitted by law, we expressly disclaim all warranties including but not limited to: (a) Merchantable quality or satisfactory quality; (b) Fitness for any particular purpose; (c) Accuracy, completeness, reliability or timeliness; (d) Uninterrupted, timely, secure or error-free operation; (e) Freedom from harmful components or security vulnerabilities.

11.1.3 No Specific Warranties: We make no warranty that: (a) The Services will meet your requirements or expectations; (b) Any content will be accurate, reliable or suitable for any purpose; (c) Any defects or errors will be corrected; (d) The Services will be compatible with your systems.

11.2 Consumer Protection Legislation Risk Management

11.2.1 Consumer Rights Complexity Acknowledgment: You acknowledge that consumer protection laws are complex, subject to interpretation, and may conflict with these Terms.

11.2.2 Maximum Consumer Rights Disclaimer: To the fullest extent permitted under the Consumer Rights Act 2015, Consumer Protection from Unfair Trading Regulations 2008, and all other applicable consumer protection legislation: (a) We disclaim all implied warranties and statutory guarantees; (b) We exclude liability for consequential losses to the maximum extent possible; (c) We limit remedies to the minimum required by law; (d) We exclude liability for business losses even if you are a consumer trader.

11.2.3 Unfair Contract Terms Mitigation: If any provision is deemed unfair under the Unfair Contract Terms Act 1977 or Consumer Rights Act 2015, such finding shall not affect other provisions, and we reserve the right to enforce all remaining terms to the maximum extent permitted.

12: LIABILITY EXCLUSIONS:

12.1 Maximum Exclusion of Liability

12.1.1 Complete Exclusion: TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL HAVE NO LIABILITY WHATSOEVER FOR: (a) ANY DEATH, PERSONAL INJURY, ILLNESS OR HARM TO ANY PERSON; (b) ANY INJURY, ILLNESS, DEATH OR HARM TO ANY ANIMAL INCLUDING PETS; (c) ANY PROPERTY DAMAGE, FINANCIAL LOSS OR ECONOMIC HARM; (d) ANY RELIANCE ON AI CONTENT, BLOG CONTENT OR STATISTICAL INFORMATION; (e) ANY DELAYS IN SEEKING PROFESSIONAL VETERINARY OR MEDICAL CARE; (f) ANY BUSINESS LOSSES, LOST PROFITS, REVENUE OR OPPORTUNITIES; (g) ANY DATA LOSS, CORRUPTION, THEFT OR UNAUTHORISED ACCESS; (h) ANY TECHNICAL FAILURES, SERVICE INTERRUPTIONS OR SYSTEM DOWNTIME; (i) ANY GDPR VIOLATIONS, DATA PROTECTION BREACHES OR PRIVACY VIOLATIONS; (j) ANY THIRD-PARTY ACTIONS, CONTENT OR SERVICES; (k) ANY INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL OR PUNITIVE DAMAGES.

12.2 Liability Cap

12.2.1 Maximum Aggregate Liability: Notwithstanding any other provision of this Agreement, our total aggregate liability for all claims arising from or relating to the Services, regardless of the form of action or legal theory, shall not exceed £100.00 (ONE HUNDED POUNDS STERLING).

12.2.2 This limitation applies to all causes of action in the aggregate, including breach of contract, breach of warranty, tort (including negligence), strict liability and any other legal theory.

12.3 Statutory Exceptions

12.3.1 Nothing in this Agreement excludes or limits our liability for: (a) Death or personal injury caused by our negligence; (b) Fraud or fraudulent misrepresentation; (c) Any other liability that cannot be excluded or limited under applicable law.

12.3.2 Subject to clause 12.3.1, all other liability is excluded to the maximum extent permitted by law.

12.4 Express User Acknowledgment of All Risks

12.4.1 Voluntary Risk Assumption: By using the Services, you expressly acknowledge, understand, and voluntarily assume ALL RISKS associated with: (a) AI-generated content that may be incorrect, harmful, or dangerous; (b) Technical failures of any kind affecting the Services; (c) Data protection or privacy system failures; (d) Reliance on any content, advice, or information provided; (e) Delays in seeking professional help due to Service use; (f) Any other risks inherent in using digital services and AI technology.

12.4.2 Informed Consent Declaration: You declare that: (a) You have read and fully understand all warnings and disclaimers; (b) You understand the limitations and risks of AI technology; (c) You will not rely on AI Content for critical decisions; (d) You will seek professional advice for all important matters; (e) You use the Services entirely at your own risk and discretion.

12.5.1 Voluntary Risk Assumption: By using the Services, you expressly acknowledge, understand, and voluntarily assume ALL RISKS associated with: (a) AI-generated content that may be incorrect, harmful, or dangerous; (b) Technical failures of any kind affecting the Services; (c) Data protection or privacy system failures; (d) Reliance on any content, advice, or information provided; (e) Delays in seeking professional help due to Service use; (f) Any other risks inherent in using digital services and AI technology.

12.5.2 Informed Consent Declaration: You declare that: (a) You have read and fully understand all warnings and disclaimers; (b) You understand the limitations and risks of AI technology; (c) You will not rely on AI Content for critical decisions; (d) You will seek professional advice for all important matters; (e) You use the Services entirely at your own risk and discretion.

13: USER INDEMNIFICATION

13.2.1 Broad Indemnification Obligation: You agree to indemnify, defend, and hold entirely harmless dogAdvisor from and against ALL claims, demands, actions, proceedings, damages, losses, costs, expenses, liabilities, and legal fees arising from or relating to: (a) ANY harm, injury, illness, or death to any person or animal; (b) Your reliance on AI Content, Blog Content, or any other Service content; (c) Technical failures affecting cookie consent or data protection systems; (d) Any data protection violations or regulatory non-compliance; (e) Your breach of these Terms or violation of any applicable law; (f) Any third-party claims related to your use of the Services; (g) ANY other consequences of your use of the Services, regardless of cause.

13.2.2 Defence Obligation: You agree to provide a full defence against any claims and to cover all associated legal costs, professional fees, and settlement amounts.

13.3 Financial, Professional, and Business Advice Risk Exclusions

13.3.1 Professional Advice Prohibition: No content through the Services constitutes professional advice of any kind, including but not limited to: (a) Financial, investment, or tax advice; (b) Legal counsel or legal interpretation; (c) Business strategy or commercial guidance; (d) Employment, HR, or workplace advice; (e) Insurance, risk management, or coverage recommendations.

13.3.2 Financial Consequence Exclusion: WE ACCEPT NO LIABILITY for any financial losses, business decisions, investment outcomes, tax consequences, or professional liability arising from reliance on any Service content.

14: TERMINATION

14.1 We may suspend or terminate your access to the Services immediately without notice for any reason, including breach of this Agreement.

14.2 You may terminate your account at any time by contacting us at hello@dogadvisor.dog.

14.3 Upon termination, your right to use the Services ceases immediately. Termination does not affect accrued rights, obligations or liabilities.

14.4 Clauses which by their nature should survive termination shall continue in force, including liability limitations, indemnities and intellectual property provisions.

15: FORCE MAJEURE:

15.1 We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labour disputes, government actions, technical failures, cyber attacks or changes in law.

16: GOVERNING LAW AND JURISDICTION

16.1 This Agreement shall be governed by and construed in accordance with the laws of England and Wales.

16.2 Subject to clause 16.3, the courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.

16.3 If you are a consumer habitually resident in another jurisdiction, you may bring proceedings in the courts of that jurisdiction and nothing in this Agreement affects your statutory rights as a consumer.

16.4 Comprehensive Procedural Protection Mechanisms

16.4.1 Shortened Limitation Periods: Notwithstanding any longer limitation period prescribed by law, any claim against dogAdvisor must be commenced within THREE (3) MONTHS of the cause of action arising, failing which such claim shall be forever time-barred.

16.4.2 Mandatory Pre-Action Requirements: Before commencing any legal proceedings, you must: (a) Provide 90 days' written notice to hello@dogadvisor.dog detailing the intended claim; (b) Participate in good faith mediation for minimum 30 days; (c) Exhaust all internal complaint procedures; (d) Provide detailed evidence and supporting documentation; (e) Attempt settlement negotiations for minimum 60 days; (f) Comply with all relevant pre-action protocols under the Civil Procedure Rules.

16.4.3 Procedural Compliance Enforcement: Strict compliance with all procedural requirements is mandatory. Any failure to comply precisely with notice periods, documentation requirements, or procedural steps shall result in automatic dismissal of claims with costs awarded against the claimant.

16.4.4 Costs Protection: In any legal proceedings, the unsuccessful party shall bear all legal costs, professional fees, expert witness costs, court fees, and associated expenses of the successful party, regardless of the claim amount.

17: GENERAL PROVISIONS

17.1.1 Entire Agreement: This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements, understandings and representations relating to its subject matter.

17.1.2 Individual Dispute Resolution Requirements

17.1.3 Class Action Waiver: You expressly waive any right to participate in class actions, collective proceedings, group litigation, or representative actions against dogAdvisor.

17.1.4 Individual Claims Only: All disputes must be pursued individually, and you may not consolidate your claim with those of other users or parties.

17.1.5 Binding Arbitration Requirement: All disputes shall be resolved through binding arbitration in London, England, with costs to be borne by the unsuccessful party.

17.2 Variation: No variation of this Agreement shall be effective unless in writing and signed by both parties.

17.3 Severability: If any provision of this Agreement is held invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not be affected.

17.4 Assignment: We may assign this Agreement or any rights hereunder without your consent. You may not assign this Agreement without our prior written consent.

17.5 Waiver: No failure or delay by either party to exercise any right shall constitute a waiver of that right.

17.6 Third Parties: No person other than the parties to this Agreement shall have any right to enforce any term of this Agreement.

17.7 Notices: All notices must be in writing. Notices to us should be sent to hello@dogadvisor.dog.

17.8 Comprehensive Severability and Preservation of Terms

17.8.1 Maximum Severability Protection: If any provision, clause, sub-clause, sentence, phrase, word, or portion of this Agreement is held by any court, tribunal, arbitrator, or regulatory authority to be invalid, illegal, unenforceable, unconscionable, or contrary to public policy in any jurisdiction, then: (a) Such finding shall affect only the specific provision, clause, sub-clause, sentence, phrase, word, or portion so held; (b) All other provisions shall remain in full force and effect; (c) The invalid provision shall be deemed severed from this Agreement; (d) The remaining provisions shall continue to bind the parties to the maximum extent possible.

17.8.2 Jurisdictional Severability: The invalidity, illegality, or unenforceability of any provision in one jurisdiction shall not affect the validity, legality, or enforceability of: (a) The same provision in any other jurisdiction; (b) Any other provision in the same jurisdiction; (c) The Agreement as a whole in any jurisdiction.

17.8.3 Reformation and Judicial Modification: If any provision is held invalid or unenforceable, the parties request that any court, tribunal, or arbitrator: (a) Reform or modify the provision to make it valid and enforceable while preserving its essential purpose; (b) Enforce the provision to the maximum extent permitted by applicable law; (c) Replace the invalid provision with a valid provision that most closely approximates the original intent; (d) Interpret the Agreement to give maximum effect to all remaining provisions; (e) Where any user challenges the validity or enforceability of any provision of this Agreement, such user acknowledges and agrees that: (i) they shall not oppose reasonable judicial reformation that preserves the essential commercial purpose of the challenged provision whilst ensuring legal compliance; (ii) they prefer reformation to complete invalidity of protective provisions; (iii) they shall cooperate reasonably with any court-directed reformation process that maintains equivalent protection through alternative legal mechanisms; (iv) they acknowledge that complete striking of provisions without reformation would fundamentally alter the commercial basis upon which the Services are provided. (f) Challenging Party's Acknowledgment: Any user who commences legal proceedings challenging any provision hereby confirms their understanding that they contracted on the basis of maximum liability protection for dogAdvisor and that reformation preserving such protection through legally compliant means aligns with the original contractual intent.

17.8.4 Survival of Protection Clauses: Notwithstanding any finding of invalidity, the following provisions shall survive and remain enforceable to the maximum extent possible: (a) All liability exclusion and limitation clauses; (b) All warranty disclaimer provisions; (c) All indemnification obligations; (d) All intellectual property protection clauses; (e) All user acknowledgment and risk assumption provisions.

17.9 Advanced Legal Protection Mechanisms

17.9.1 Multiple Independent Basis for Protection: Each exclusion of liability, disclaimer of warranty, and limitation of damages set forth in this Agreement is intended to be: (a) A separate and independent basis for protection; (b) Enforceable regardless of the validity of other provisions; (c) Effective under multiple legal theories and causes of action; (d) Applicable to all possible forms of legal proceeding.

17.9.2 Cumulative Protections: All protections, exclusions, limitations, and disclaimers in this Agreement are: (a) Cumulative and not mutually exclusive; (b) Applicable simultaneously and independently; (c) Effective regardless of the legal theory or cause of action pursued; (d) Intended to provide maximum protection under all applicable laws.

17.9.3 Redundant Protection Strategy: Where multiple clauses address similar risks or liabilities: (a) Each clause provides independent protection; (b) The invalidity of one clause does not affect others addressing similar issues; (c) Alternative legal theories and protection mechanisms remain available; (d) Maximum coverage is maintained through overlapping protections.

17.10 Multi-Jurisdictional Legal Protection

17.10.1 Universal Application Intent: This Agreement is intended to provide maximum legal protection under the laws of: (a) England and Wales (primary jurisdiction); (b) Scotland and Northern Ireland; (c) All European Union member states; (d) All common law jurisdictions; (e) Any other jurisdiction where enforcement may be sought.

17.10.2 Alternative Legal Framework Application: If any provision cannot be enforced under the laws of England and Wales, the parties agree that: (a) Such provision shall be interpreted under the most favourable applicable law; (b) Alternative legal frameworks providing similar protection may be applied; (c) The substantive protections shall be preserved using equivalent legal mechanisms; (d) Maximum enforceability shall be sought under all relevant legal systems.

17.10.3 Forum Shopping Protection: You agree that dogAdvisor may enforce this Agreement in any jurisdiction that provides the most favourable legal framework for the protection and enforcement of our rights and the exclusion of our liabilities.

17.11.1 Comprehensive Protection Intent: This Agreement is specifically drafted to provide dogAdvisor with the maximum legal protection available under any applicable legal system, and every provision is intended to be construed in the manner most favourable to dogAdvisor.

17.11.2 Legal Loophole Prevention: If any legal avenue, theory, or mechanism could potentially create liability for dogAdvisor that is not expressly addressed in this Agreement, you waive any right to pursue such claims and agree that such potential liability is excluded to the fullest extent permitted by law.

17.11.3 Evolution of Legal Protection: This Agreement is intended to evolve with changing legal standards, and all protections shall be interpreted to provide maximum coverage under current and future legal developments, regulatory changes, and judicial interpretations.

17.12 Insurance and Financial Protection Disclaimers

17.12.1 Insurance Coverage Disclaimer: You acknowledge that: (a) Our insurance coverage may be limited, inadequate, or unavailable for certain claims; (b) Insurance exclusions may apply to your specific circumstances; (c) Insurance coverage may not extend to all potential liabilities or damages; (d) Claims may exceed available insurance limits.

17.12.2 No Insurance Guarantee: We make no representation regarding the adequacy, availability, or scope of any insurance coverage, and you cannot rely on insurance as a source of compensation for any losses.

17.13 Future Legal and Regulatory Change Management

17.13.1 Regulatory Evolution Acknowledgment: You acknowledge that laws relating to AI, data protection, consumer rights, digital services, and online platforms are rapidly evolving and subject to frequent change.

17.13.2 Automatic Compliance Adaptation: If new legislation or regulations require modification of these Terms: (a) We may unilaterally update Terms to maintain legal compliance; (b) Continued use constitutes acceptance of all modifications; (c) We accept no liability for service changes required by legal compliance; (d) Users bear all risks associated with regulatory changes affecting Service provision.

17.13.3 Compliance Cost Disclaimer: WE ACCEPT NO LIABILITY for additional costs, service restrictions, or service unavailability resulting from regulatory compliance requirements.

17.14 Business Transfer and Succession Risk Management

17.14.1 Business Transfer Protection: In the event of business sale, merger, acquisition, or reorganisation: (a) All Terms transfer automatically to successors; (b) All liability protections extend to new owners; (c) Users cannot object to transfers or assignment; (d) Existing liability exclusions remain fully effective.

17.14.2 Successor Entity Protection: Any successor entity shall benefit from all protections, exclusions, and limitations contained in these Terms as if they were the original party.

17.15 Maximum Legal Protection Assurance

17.15.1 Comprehensive Legal Shield: This Agreement represents the most comprehensive legal protection framework possible under English law, incorporating multiple redundant protection mechanisms across all conceivable risk scenarios.

17.15.2 Adaptive Protection Evolution: As legal standards, judicial interpretations, and regulatory frameworks evolve, all provisions shall be automatically interpreted to provide maximum protection to dogAdvisor under the most favourable applicable legal principles.

17.15.3 Ultimate Fallback Protection: If any conceivable legal theory, cause of action, statutory provision, or judicial doctrine could potentially create liability not expressly addressed herein, such potential liability is hereby excluded to the absolute maximum extent possible under any applicable legal system.

18: Regulatory Compliance Limitations

18.1.1 Regulatory Environment Acknowledgment: You acknowledge that data protection, AI regulation, and digital service laws are complex, evolving, and subject to changing interpretation by regulatory authorities.

18.1.2 Compliance Effort Disclaimer: While we endeavour to comply with applicable regulations, you acknowledge and agree that: (a) Perfect compliance cannot be guaranteed in all circumstances; (b) Regulatory requirements may conflict or be technically impossible to implement; (c) Technical limitations may affect our ability to meet all regulatory requirements; (d) We are not liable for any regulatory non-compliance beyond our reasonable control.

18.2 Service Reliability Disclaimers

18.2.1 No Service Guarantees: We make no promise or guarantee regarding: (a) Continuous availability of the Services; (b) Error-free operation or bug-free software; (c) Compatibility with all devices or systems; (d) Response times or performance standards; (e) Data backup, recovery, or preservation.

18.2.2 Technical Limitation Acceptance: You accept that technical systems are inherently prone to failures, errors, and limitations, and you agree to use the Services with full awareness of these inherent risks.

18.3 Regulatory Compliance Limitations

18.5.1 Regulatory Environment Acknowledgment: You acknowledge that data protection, AI regulation, and digital service laws are complex, evolving, and subject to changing interpretation by regulatory authorities.

18.5.2 Compliance Effort Disclaimer: While we endeavour to comply with applicable regulations, you acknowledge and agree that: (a) Perfect compliance cannot be guaranteed in all circumstances; (b) Regulatory requirements may conflict or be technically impossible to implement; (c) Technical limitations may affect our ability to meet all regulatory requirements; (d) We are not liable for any regulatory non-compliance beyond our reasonable control.

18.6 Service Reliability Disclaimers

18.6.1 No Service Guarantees: We make no promise or guarantee regarding: (a) Continuous availability of the Services; (b) Error-free operation or bug-free software; (c) Compatibility with all devices or systems; (d) Response times or performance standards; (e) Data backup, recovery, or preservation.

18.6.2 Technical Limitation Acceptance: You accept that technical systems are inherently prone to failures, errors, and limitations, and you agree to use the Services with full awareness of these inherent risks.

19: CONTACT INFORMATION

19.1 For all enquiries regarding this Agreement, including data protection matters: hello@dogadvisor.dog

← This section establishes key terms including "AI Content", "Blog Content", and "Pawperlative". It defines standard data protection terminology and clarifies that references to stauatory provisions include modifications. Summary only, could be wrong.

← Using the service constitutes acceptance of terms; dogAdvisor reserves absolute discretion to modify terms. Contains broad disclaimers preventing reliance on representations outside the written agreement Summary only, could be wrong.

← Sets minimum age at 16 years. Disclaims all liability for underage access, user lacking legal capacity, or minors bypassing controls. Summary only, could be wrong.

← Claims GDPR compliance as data controller. Summary only, could be wrong.

← Describes our use of analytics cookies including screen recording and heat mapping through Hotjar. Our consent systems may ocassionally fail, despite our best intentions. Summary only, could be wrong.

← Provides responsible disclosure of AI technology limitations because AI remains inherently unpredictable and no provider can guarantee accuracy. Not responsible for AI generated errors because current technology cannot ensure perfect outputs and users require clear warnings about emerging technology risks. Includes appropriate Emergency Guidance feature with proper veterinary triage limitations whilst maintaining necessary professional care requirements. Summary only, could be wrong.

← Acknowledges content limitations appropriate for general information services whilst maintaining internal quality standards through pawperlative certification. Provides necessary disclaimers because even professionally reviewed content cannot substitute individual vet assessment. Includes environmental claims protections appropriate for evolving sustainability standards and measuremeent methodologies. Summary only, could be wrong.

← Provides appropriate disclaimers for dataq services because statistical information depends on multiple external sources and methodologies beyond company control. Maintains transparency about data limitations whilst providing useful general information. Reflects standard commercial practice for data services requiring independent verification. Summary only, could be wrong.

← Establishes reasonable usage standards whilst acknowledging practical limitations of communication systems. Provides necessary protection because technical communication failures occur despite best efforts. Maintains appropriate user responsibility framework whilst recognising operational realities of digital services. Summary only, could be wrong.

Acknowledges practical challenges of AI content generation because current technology cannot guarantee copyright clearance. Provides dual-email notification system demonstrating commitment to addressing identified issues through reasonable remedial efforts. Balances user protection with operational realities of emerging AI technology and copyright complexities. Summary only, could be wrong.

Provides services on realistic commercial terms appropriate for AI technology limitations whilst respecting statutory consumer protections. Works within UK consumer law framework because complete warranties would be inappropriate for emerging technology services. Maintains transparency about service limitations whilst providing maximum value within technical constraints. Summary only, could be wrong.

Establishes appropriate commercial risk allocation with liability cap because unlimited exposure would be commercially unrealistic for information services. Preserves essential statutory protections for negligence and fraud whilst requiring informed user risk assumption. Reflects necessary commercial framework for emerging technology services requiring clear risk distribution. Summary only, could be wrong.

Provides reciprocal protection because users control how they apply service information and make independent decisions. Reflects appropriate risk allocation where user decisions and actions determine outcomes. Includes professional advice disclaimers because general information services cannot substitute qualified professional judgment. Summary only, could be wrong.

Maintains standard commercial termination rights whilst preserving essential protective provisions post-termination. Provides operational flexibility necessary for responsible service management. Allows user termination whilst maintaining appropriate ongoing protections for both parties. Summary only, could be wrong.

Standard commercial protection against circumstances beyond reasonable control including cyber attacks and regulatory changes. Provides appropriate operational protection for external factors affecting service delivery. Reflects necessary commercial framework for digital services facing external risks.Summary only, could be wrong.

Establishes English law jurisdiction with procedural requirements encouraging alternative dispute resolution and cost efficiency. Provides necessary framework for dispute management whilst encouraging settlement over litigation. Includes class action limitations appropriate for individual service relationships requiring personal assessment. Summary only, could be wrong.

Demonstrates sophisticated legal framework designed to maintain service availability despite potential challenges to individual provisions. Includes judicial reformation cooperation because maintaining service through legally compliant means serves user interests. Provides multiple protection mechanisms ensuring service continuity and legal compliance across jurisdictions. Summary only, could be wrong.

Acknowledges complex regulatory environment because AI and data protection laws continue evolving rapidly. Provides appropriate protection because perfect compliance may be technically impossible given conflicting or unclear requirements. Maintains commitment to reasonable compliance efforts whilst protecting operational continuity. Summary only, could be wrong.

Provides clear communication channel for all enquiries demonstrating accessibility and transparency. Summary only, could be wrong.

← Start of terms

CEO Deni Darenberg provides a transparent explanation of what dogAdvisor offers and cannot guarantee before presenting the formal legal terms. Summary only, could be wrong.