⛔︎ By using dogAdvisor, you agree to this agreement. Please read it carefully.

Effective Thursday 3rd July 2025, at 09:00 GMT. These terms contain important limitations on our liability, and your rights and our terms of service. By using dogAdvisor, you agree to be bound by all provisions herein. If you do not agree, do not use dogAdvisor.

Section 1: Defenitions (In this agreement, the following terms shall have the meanings set out below)

"Agreement" means these Terms of Service and Privacy Policy collectively;

"AI Content" means any response, output, recommendation, advice, or content generated by dogAdvisor Max (AI)

"Blog content" means all articles, guides, and written content relating to dogs or dog care dogAdvisor publish on this website (https://dogadvisor.dog)

"Company", "dogAdvisor", "we", "us" or "our" means the operations of dogAdvisor. "Controller", "Data subject", "Personal Data" and "Processor" have the meanings given in UK GDPR; "GDPR legislation" means the UK General Data Protection Regulation and the Data Protection Act 2018.

"Pawperlative" means dogAdvisor's inhouse content certification system

"Services" means all of the features/tools/contents/services provided through the website. "Statistical Information" refers to any data, analytics, metrics, or quantitative information providede through the services; "User", "you" or "your" means any persons accessing or using the services.

"User content" means any and all content, data, or information you submit through the services; "website" means https://dogadvisor.dog and all associated domains and subdomains.

References to statuatory provisions include any statuatory modifications or re-enactments thereof. Claude headings are inserted for convenience only and shall not affect inerpretation. Words importing the singular include the plural and vice versa.

2: ACCEPTANCE AND MODIFICATIONS

2.1 By accessing or using the Services, you confirm that you have read, understood and agree to be legally bound by this Agreement in its entirety.

2.2 If you do not agree to any provision of this Agreement, you must immediately cease using the Services.

2.3 You warrant that you have full legal capacity and authority to enter into this Agreement. Where you are accessing the Services on behalf of any company or other legal entity, you warrant that you have authority to bind such entity to this Agreement.

2.4 We may modify this Agreement at any time in our absolute discretion. Any modifications shall take effect immediately upon publication on the Website. Your continued use of the Services following publication of revised terms constitutes your acceptance of such modifications.

2.5 You acknowledge that you have not relied upon any representation, undertaking or promise given by or on behalf of the Company which is not expressly set out in this Agreement.

3: ELIGIBILITY:

3.1 You must be at least 16 years of age to use the Services. By using the Services, you represent and warrant that you meet this age requirement.

4: DATA PROTECTION AND GDPR COMPLIANCE

4.1 Controller Status and Compliance

4.1.1 dogAdvisor acts as Data Controller for all Personal Data processed through the Services.

4.1.2 We process Personal Data in accordance with GDPR Legislation. However, you acknowledge that data protection compliance involves complex legal and technical requirements which may be subject to interpretation and regulatory guidance.

4.2 Personal Data Collection

4.2.1 We collect and process the following categories of Personal Data: (a) Identity data: name, username; (b) Contact data: email address, postal address, telephone number; (c) Technical data: IP address, device information, browser type, operating system; (d) Usage data: interaction patterns, pages visited, time spent on pages, navigation behaviour; (e) Location data: general location information derived from IP address; (f) Communications data: correspondence with us, support requests; (g) MaxAI Conversation data: all text inputs to MaxAI, all MaxAI responses, timestamps, session identifiers and associated metadata.

4.2.2 We collect Personal Data through: (a) Information you provide directly when registering, contacting us or using the Services; (b) Automated collection through cookies, server logs and analytics tools; (c) Third-party sources where lawfully obtained.

4.3 Lawful Basis for Processing

4.3.1 We process Personal Data on the following lawful bases under Article 6 of the UK GDPR: (a) Consent (Article 6(1)(a)) for marketing communications and non-essential analytics; (b) Performance of contract (Article 6(1)(b)) for service provision and account management; (c) Legitimate interests (Article 6(1)(f)) for service improvement, security, fraud prevention and business operations.

4.3.2 Where we rely on legitimate interests, we have conducted balancing tests to ensure our interests do not override your fundamental rights and freedoms.

4.4 MaxAI Data Processing

4.4.1 Complete Recording Notice: All conversations with MaxAI are permanently recorded, stored and processed without exception. This includes: (a) All text inputs you provide to MaxAI; (b) All responses generated by MaxAI; (c) Interaction timestamps and session metadata; (d) Associated technical and usage data.

4.4.2 MaxAI conversation data is processed for the following purposes: (a) AI system training and algorithmic improvement; (b) Quality assurance and service enhancement; (c) Technical support and troubleshooting; (d) Compliance with legal obligations; (e) Business analytics and research.

4.4.3 MaxAI conversation data is retained indefinitely for ongoing AI training and service improvement purposes.

4.5 Data Sharing

4.5.1 We may share Personal Data with: (a) Service providers and processors who assist in service delivery; (b) Hotjar Limited for analytics purposes as described in clause 5; (c) Professional advisers including lawyers and accountants; (d) Regulatory authorities where required by law; (e) Third parties in connection with business transfers or reorganisation.

4.5.2 All data sharing is conducted with appropriate contractual safeguards and in accordance with GDPR Legislation.

4.6 International Transfers

4.6.1 Personal Data may be transferred to and processed in countries outside the United Kingdom and European Economic Area.

4.6.2 We implement appropriate safeguards for international transfers including adequacy decisions, standard contractual clauses or other mechanisms approved under GDPR Legislation.

4.7 Data Subject Rights

4.7.1 Subject to legal limitations and exemptions, you have the following rights under GDPR Legislation: (a) Right of access to your Personal Data; (b) Right to rectification of inaccurate Personal Data; (c) Right to erasure in certain circumstances; (d) Right to restrict processing; (e) Right to data portability; (f) Right to object to processing based on legitimate interests; (g) Right to withdraw consent where processing is based on consent.

4.7.2 To exercise any of these rights, contact us at hello@dogadvisor.dog. We may require proof of identity before responding to requests.

4.7.3 These rights are subject to limitations where processing is necessary for: (a) Compliance with legal obligations; (b) Establishment, exercise or defence of legal claims; (c) Our legitimate interests in AI system development and improvement.

4.8 GDPR Compliance Disclaimer

4.8.1 Whilst we endeavour to comply with GDPR Legislation, you acknowledge that: (a) Data protection law is complex and subject to evolving interpretation; (b) Technical limitations may affect compliance capabilities; (c) Absolute compliance cannot be guaranteed in all circumstances; (d) Regulatory guidance continues to develop.

4.8.2 You are responsible for understanding your own data protection obligations when using our Services.

5: COOKIES AND TRACKING TECHNOLOGIES:

5.1 Cookie Usage

5.1.1 We use cookies and similar tracking technologies on the Website. Cookies are small data files placed on your device to enable website functionality and collect usage information.

5.1.2 Strictly Necessary Cookies: These cookies are essential for the Website to function and cannot be disabled. They enable core functionality including security, account authentication and basic navigation.

5.1.3 Analytics Cookies: Subject to your consent, we use analytics cookies to collect anonymised usage data including: (a) Mouse movements, clicks and scrolling behaviour; (b) Page navigation patterns and time spent on pages; (c) Form interactions and user journeys; (d) Screen recordings (fully anonymised); (e) Heat mapping data showing user interaction patterns; (f) General regional location data derived from IP addresses.

5.2 Hotjar Analytics

5.2.1 We use Hotjar Limited's analytics platform to collect the data specified in clause 5.1.3. This data is processed in anonymised form and enables analysis of general user behaviour patterns without identifying individual users.

5.2.2 Hotjar data processing is governed by separate data processing agreements and Hotjar's privacy policy.

5.3 Cookie Consent Management

5.3.1 We implement technical systems to manage cookie consent in accordance with applicable privacy laws.

5.3.2 Technical Failure Disclaimer: You expressly acknowledge and agree that cookie consent mechanisms may fail to display or function correctly due to technical limitations, browser configurations, network connectivity issues, software conflicts or other factors beyond our reasonable control.

5.3.3 Absolute Exclusion of Liability: WE ACCEPT NO LIABILITY WHATSOEVER FOR ANY CONSEQUENCES ARISING FROM THE FAILURE OF COOKIE CONSENT SYSTEMS TO FUNCTION PROPERLY, including but not limited to inadvertent data collection, regulatory non-compliance or privacy breaches.

5.3.4 By continuing to use the Services, you acknowledge and accept the risk of such technical failures.

5.4 Managing Cookies

5.4.1 You may configure your browser to reject cookies, though this may affect Website functionality.

5.4.2 You may modify your cookie preferences through our cookie management tools where available.

6: MAX AI - ARTIFICAL INTELLIGENCE

6.1 Fundamental AI Content Warnings

6.1.1 Critical Warning: MaxAI responses are generated by artificial intelligence technology and MAY BE COMPLETELY INCORRECT, MISLEADING, DANGEROUS OR HARMFUL. You use AI Content entirely at your own risk.

6.1.2 Prohibited Reliance: You must NEVER rely upon AI Content for: (a) Medical diagnosis, treatment or health decisions; (b) Veterinary advice, diagnosis or treatment decisions; (c) Legal advice or legal interpretation; (d) Financial or investment decisions; (e) Safety-critical decisions or emergency situations; (f) Professional advice of any kind.

6.1.3 No Professional Relationship: Use of MaxAI does not create any professional relationship between you and dogAdvisor or any third party professional.

6.2 AI Content Limitations

6.2.1 AI Content may exhibit the following characteristics: (a) Factual inaccuracies or complete fabrications; (b) Logical inconsistencies or contradictions; (c) Bias, discrimination or inappropriate content; (d) Outdated, irrelevant or contextually inappropriate information; (e) Misinterpretation or misunderstanding of user queries; (f) Responses inappropriate for sensitive topics.

6.2.2 We do not review, verify, moderate or quality-check AI Content before delivery to users.

6.2.3 No Warranties: We provide no warranty, representation or guarantee regarding the accuracy, reliability, completeness, timeliness or suitability of any AI Content for any purpose whatsoever.

6.3 Veterinary and Pet Health Warnings

6.3.1 Critical Veterinary Warning: MaxAI is NOT a substitute for professional veterinary care under any circumstances. DELAYS IN SEEKING PROFESSIONAL VETERINARY TREATMENT DUE TO RELIANCE ON AI CONTENT COULD RESULT IN SERIOUS INJURY, SUFFERING OR DEATH TO YOUR PET.

6.3.2 Emergency Situations: For any pet emergency or health concern, contact a qualified veterinary surgeon immediately. Do not consult MaxAI for urgent pet health issues.

6.3.3 Individual Pet Requirements: Every animal is unique with individual medical histories, breed characteristics and health requirements. AI Content cannot account for such individual factors.

7: BLOG CONTENT AND THE PAWPERLATIVE CERTIFICATION

7.1 Blog Content Disclaimers

7.1.1 All Blog Content relating to dog care, training, health, nutrition and general pet information may contain inaccuracies, errors, outdated information or inappropriate guidance.

7.1.2 Blog Content Liability Exclusion: We accept absolutely no liability for reliance upon Blog Content, including but not limited to: (a) Any harm, injury, illness or death to dogs or other animals resulting from following care guidance in articles; (b) Any veterinary problems arising from reliance on care advice or recommendations; (c) Any factual inaccuracies in breed information, care recommendations or training guidance; (d) Any outdated, inappropriate or harmful guidance contained in published articles.

7.1.3 Blog Content is not a substitute for professional veterinary advice and must not be relied upon for pet health, behaviour or welfare decisions.

7.2 PAWPERLATIVE Certification System

7.2.1 Internal Certification Only: The "PAWPERLATIVE" certification is an internal quality designation created, managed and awarded solely by dogAdvisor according to our own criteria.

7.2.2 No External Recognition: PAWPERLATIVE certification: (a) Has no recognition, endorsement or approval from any external veterinary body, professional organisation or regulatory authority; (b) Does not indicate compliance with any industry standards, professional guidelines or regulatory requirements; (c) Does not guarantee accuracy, safety, completeness or suitability of content; (d) Is awarded at our sole and absolute discretion using our own internal criteria.

7.2.3 No Liability for Certified Content: The award of PAWPERLATIVE certification to any content does not create, increase or enhance any liability on our part for the accuracy, safety, suitability or appropriateness of such content. We remain entirely free from liability regardless of any certification awarded to content.

7.3 User Responsibility for Content

7.3.1 You acknowledge that all Blog Content requires independent verification from qualified veterinary professionals before implementation or reliance.

7.3.2 You remain solely responsible for your pet's health, safety and welfare regardless of any content, guidance or certifications provided through the Services.

8: STATISTICAL INFORMATION DISCLAIMERS

8.1 Data Accuracy Limitations

8.1.1 All Statistical Information, data analyses, metrics and quantitative content provided through the Services may be completely inaccurate, outdated, misleading or entirely incorrect.

8.1.2 We do not verify, fact-check, validate or guarantee the accuracy of any Statistical Information provided through the Services.

8.1.3 Statistical Information may be affected by: (a) Sampling errors and methodological limitations; (b) Outdated, incomplete or unreliable data sources; (c) Processing errors and technical failures; (d) Third-party data inaccuracies; (e) Algorithmic biases or calculation errors.

8.2 Statistical Information Liability Exclusion

8.2.1 Statistical Information Provided "As Is": All Statistical Information is provided without any warranty as to accuracy, completeness, reliability, timeliness or suitability for any purpose.

8.2.2 No Liability for Statistical Information: We accept no liability whatsoever for: (a) Any decisions made in reliance upon Statistical Information; (b) Any financial losses resulting from reliance on data or analyses; (c) Any actions taken based upon statistical content; (d) Any inaccurate or misleading statistical presentations.

8.2.3 You acknowledge that all Statistical Information requires independent verification from authoritative sources before use for any purpose.

9: YOUR RESPONSIBILITIES AND PROHIBITED CONDUCT

9.1 You agree to use the Services in compliance with all applicable laws, regulations and the provisions of this Agreement.

9.2 You shall not: (a) Use the Services for any unlawful purpose or in violation of any applicable laws; (b) Interfere with, disrupt or attempt to gain unauthorised access to the Services or related systems; (c) Use automated means to access the Services without our express written consent; (d) Transmit any viruses, malware or other harmful code; (e) Collect or harvest information from other users without consent; (f) Impersonate any person or entity or misrepresent your affiliation; (g) Upload, transmit or distribute illegal, harmful, threatening, abusive, defamatory or otherwise objectionable content; (h) Engage in any activity that could disable, overburden or impair the proper functioning of the Services.

10: INTELLECTUAL PROPERTY RIGHTS

10.1 The Services and all content, features, functionality, software, text, graphics, logos, images and other materials are the exclusive property of dogAdvisor or our licensors and are protected by copyright, trade mark and other intellectual property laws.

10.2 Subject to compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for personal, non-commercial purposes only.

10.3 You may not reproduce, distribute, modify, create derivative works, publicly display, republish, download, store or transmit any materials from the Services except as expressly permitted by this Agreement.

10.4 You retain ownership of your User Content but grant us a worldwide, non-exclusive, royalty-free, sublicensable and transferable licence to use, reproduce, distribute, prepare derivative works, display and perform your User Content in connection with the Services

11: WARRANTY DISCLAIMERS

11.1 Complete Disclaimer of Warranties

11.1.1 Absolute Disclaimer: THE SERVICES, INCLUDING ALL AI CONTENT, BLOG CONTENT AND STATISTICAL INFORMATION, ARE PROVIDED STRICTLY ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED.

11.1.2 All Warranties Excluded: To the fullest extent permitted by law, we expressly disclaim all warranties including but not limited to: (a) Merchantable quality or satisfactory quality; (b) Fitness for any particular purpose; (c) Accuracy, completeness, reliability or timeliness; (d) Uninterrupted, timely, secure or error-free operation; (e) Freedom from harmful components or security vulnerabilities.

11.1.3 No Specific Warranties: We make no warranty that: (a) The Services will meet your requirements or expectations; (b) Any content will be accurate, reliable or suitable for any purpose; (c) Any defects or errors will be corrected; (d) The Services will be compatible with your systems.

12: LIABILITY EXCLUSIONS:

12.1 Maximum Exclusion of Liability

12.1.1 Complete Exclusion: TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL HAVE NO LIABILITY WHATSOEVER FOR: (a) ANY DEATH, PERSONAL INJURY, ILLNESS OR HARM TO ANY PERSON; (b) ANY INJURY, ILLNESS, DEATH OR HARM TO ANY ANIMAL INCLUDING PETS; (c) ANY PROPERTY DAMAGE, FINANCIAL LOSS OR ECONOMIC HARM; (d) ANY RELIANCE ON AI CONTENT, BLOG CONTENT OR STATISTICAL INFORMATION; (e) ANY DELAYS IN SEEKING PROFESSIONAL VETERINARY OR MEDICAL CARE; (f) ANY BUSINESS LOSSES, LOST PROFITS, REVENUE OR OPPORTUNITIES; (g) ANY DATA LOSS, CORRUPTION, THEFT OR UNAUTHORISED ACCESS; (h) ANY TECHNICAL FAILURES, SERVICE INTERRUPTIONS OR SYSTEM DOWNTIME; (i) ANY GDPR VIOLATIONS, DATA PROTECTION BREACHES OR PRIVACY VIOLATIONS; (j) ANY THIRD-PARTY ACTIONS, CONTENT OR SERVICES; (k) ANY INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL OR PUNITIVE DAMAGES.

12.2 Liability Cap

12.2.1 Maximum Aggregate Liability: Notwithstanding any other provision of this Agreement, our total aggregate liability for all claims arising from or relating to the Services, regardless of the form of action or legal theory, shall not exceed £1.00 (ONE POUND STERLING).

12.2.2 This limitation applies to all causes of action in the aggregate, including breach of contract, breach of warranty, tort (including negligence), strict liability and any other legal theory.

12.3 Statutory Exceptions

12.3.1 Nothing in this Agreement excludes or limits our liability for: (a) Death or personal injury caused by our negligence; (b) Fraud or fraudulent misrepresentation; (c) Any other liability that cannot be excluded or limited under applicable law.

12.3.2 Subject to clause 12.3.1, all other liability is excluded to the maximum extent permitted by law

13: USER INDEMNIFICATION

13.1 You agree to indemnify, defend and hold harmless dogAdvisor, its officers, directors, employees, agents, affiliates and licensors from and against all claims, demands, actions, damages, losses, costs and expenses (including reasonable legal fees) arising out of or relating to: (a) Your use of the Services; (b) Your reliance on any AI Content, Blog Content or Statistical Information; (c) Any injury, harm, illness or death to any person or animal resulting from your actions or omissions; (d) Any property damage or financial loss you suffer or cause; (e) Your breach of this Agreement; (f) Your violation of any law or third-party rights; (g) Your User Content; (h) Any data protection violations arising from your use of the Services.

14: TERMINATION

14.1 We may suspend or terminate your access to the Services immediately without notice for any reason, including breach of this Agreement.

14.2 You may terminate your account at any time by contacting us at hello@dogadvisor.dog.

14.3 Upon termination, your right to use the Services ceases immediately. Termination does not affect accrued rights, obligations or liabilities.

14.4 Clauses which by their nature should survive termination shall continue in force, including liability limitations, indemnities and intellectual property provisions.

15: FORCE MAJEURE:

15.1 We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labour disputes, government actions, technical failures, cyber attacks or changes in law.

16: GOVERNING LAW AND JURISDICTION

16.1 This Agreement shall be governed by and construed in accordance with the laws of England and Wales.

16.2 Subject to clause 16.3, the courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.

16.3 If you are a consumer habitually resident in another jurisdiction, you may bring proceedings in the courts of that jurisdiction and nothing in this Agreement affects your statutory rights as a consumer.

17: GENERAL PROVISIONS

17.1 Entire Agreement: This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements, understandings and representations relating to its subject matter.

17.2 Variation: No variation of this Agreement shall be effective unless in writing and signed by both parties.

17.3 Severability: If any provision of this Agreement is held invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not be affected.

17.4 Assignment: We may assign this Agreement or any rights hereunder without your consent. You may not assign this Agreement without our prior written consent.

17.5 Waiver: No failure or delay by either party to exercise any right shall constitute a waiver of that right.

17.6 Third Parties: No person other than the parties to this Agreement shall have any right to enforce any term of this Agreement.

17.7 Notices: All notices must be in writing. Notices to us should be sent to hello@dogadvisor.dog.

18: CONTACT INFORMATION

18.1 For all enquiries regarding this Agreement, including data protection matters:

Email: hello@dogadvisor.dog
Website: https://dogadvisor.dog
Data Protection Officer: hello@dogadvisor.dog

LAST UPDATED: 3 JULY 2025

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