Pawperlative

How the Pawperlative certification works

Emblematic of our excellence in our craft

Articles written by experts: dogAdvisor carefully check hunderds of publications, drafting articles with key information and narrowing down content into 10 key points. We then use a custom-trained machine learning algorithm to collate this research to an acceptable standard

Working paw in paw with AI: Once we work together with our ML to complete the article, we'll then verify it (as humans) once more against a 9-factor scoresheet. Only if the content recieves 100% does it then move to the next stage of approval, where a second AI (trained on acceptable content standards) does the same. Pawperlative is awarded when both score the content 9/9