Written with care, published with pride

How we write our articles - a 7 hour process

Written with purpose, refined with precision

We start where vets start

Every single article starts with a deep-dive into trusted publications including vet-led publications, academic journals, and first-hand case studies. We go where professionals go, cross-reference advice, and gather our facts.

From chaos to clarity

Once we've gathered our facts, we build what's called an Outline. We break content into direct, digestable sections, highlighting what information is key. We check our wording obsessively, and submit this Outline.

Making it make sense - for everyone

We forward our Outline to a custom-train machine learning system built by us. It simplifies wording, fixes akward phrasing, and makes sure anyone - regardless of their background - can understand our articles.

the Pawperlative certification

Uncompromising standards - because that's what your dog deserves

Human experts take lead

Editors carefully reviews each article using a detailed scoresheet to ensure accuracy, clarity, and trustworthiness. Only when it scores a perfect 100% does it pass our first certification stage

Handoff to intelligent systems

Final review is conducted by an intelligent system trained specifically on our highest stadards. The content must again score 100%. If it does, the content is awarded the certification

Every article is Pawperlative

Only content that meets our highest standards earns the Pawperlative mark. Every article you read has recieved this certification.

Standards that unite us all

We hold everyone to the same editorial bar, whether they're expert collaborators or paying advertisers. Every article must pass our Pawperlative certification before it's published, without exception. When we work with collaborators, their links may be included for up to 31 days and, after that, their links are removed to maintain fairness, neutrality, and accuracy. Advertisers may remain visible beyoind this period, but their content is still required to meet our exceptionally rigorous quality standards before publication. Excellence isn't optional - it's our baseline

Read our articles ↗︎