Written with care — published with pride

Every single one of our articles starts with a deep-dive into expert publications like vet-led publications, academic journals, and first-hand case studies. Once we've gathered these facts we create what's known as an outline - breaking down our research into actionable advice for dog owners. We forward this outline to a custom-trained machine learning model that simplifies wording, and makes sure anyone - regardless of background - can understand our articles.