Our views on safety

dogAdvisor is the world's leading pet intelligence research organisation, and we create the world's smartest and safest models for dog owners

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We believe AI will have an enormously positive benefit for dog owners, and that we are responsible for the safety of what we deploy to them.

"Max, who is the world's first specialised dog-saving AI assistant has already revolutionised safety in AI"

Shaped by principle, guided by experts, perfected by people

Read all two papers ↗︎

Max is built entirely around a set of values we call Principle Alignment, derived from over 11,000 people, 8,500 of them qualified medical and veterinary professionals, so he knows what to consider, when to defer to a vet, and how to answer honestly, carefully, and helpfully. His knowledge is never pulled from the internet, and every step, from what he's taught to how he speaks, is designed and perfected by human experts at dogAdvisor.

Principle Alignment

Max's values are built together with input from more than 11,000 people, 8,500 of them qualified vets, creating a constitutional alignment that empowers Max to know what to consider, when to defer, and how to be honest even when it's not what you want to hear.

Knowledge

Max's entire knowledge is crafted uniquely by human experts at dogAdvisor, consistently informed by clinical and behavioural evidence from qualified veterinary and behavioural science professionals, and never stolen from the open web.

Guided Retriever Intelligence

Made possible by a breakthrough in retrieval methods by dogAdvisor, Max navigates his knowledge in order and with deep consideration of specific rules, rather than the statistical matching (RAG) most models rely on, which can lead models to miss context and forget critical nuance.

Foundation Safety Framework

Health and Medical History

Max keeps track of and holds onto your dog's medical history so he answers without forgetting what's important

Allergies and Medication

Max knows your dog's allergies and medications, so he can warn you of how they may affect your dog and flag risks

Speaks specifically to your dog

Max understands your dog's age, breed, and temperament so his guidance feels tailored to the dog in front of you

With Foundation Safety Framework, Max is able to understand your dog by seeing their full personal picture, from seeing their medical passport to understanding their breed, making Max's answers remarkably personalised and effortlessly tailored. As always, all data maintained by Foundation Framework is encrypted.

Health Alerts, calibrated against 1.75 Billion data points

Read Health Research ↗︎

Heart Health

Max closely considers more than 1.5 Million possible rhythm and rate combinations for Heart Health warnings

Respiratory Health

Max's Respiratory Health is calibrated against more than 49.4 Million combinations

Body Composition & Mobility

Together, Max calibrates for more than 10.8 Million possible combinations for a dog's body composition and mobility

Hydration and Appetite

Max's excessive or limited hydration and appetite warnings are taken from over 14.4 Million combinations

Max Health's alerts are calibrated against more than 1.76 Billion clinically-driven data points with 76 million overall combinations for all recordings within Max Health. Max also adjusts his expected safe ranges against more than 300 unique medical conditions and medications so warnings are calibrated specifically to your dog

Conversational Classifiers save lives

Read Classifiers Effectiveness ↗︎

Welfare Protection

Made together with Mind and Samaritans, Max redirects to professional help when he detects serious mental health risks

Illegal Content Classifiers

Max steps in to stop illegal or dangerous content so dogAdvisor can follow-up with our serious risk obligations. Learn More ↗︎

Max saved 4 lives

Max gave the owners of four dogs a birthday they never thought their dog would celebrate with Emergency Guidance

Emergency Guidance

In an emergency, Max can give you urgent support through what to do whilst you call your vet

Not every question Max answers needs the same answer, and Conversational Classifiers recognise the moments that need something more. Classifiers support Max as he helps owners through those moments, with our work together with Mind & Samaritans getting owners with serious mental health risks the help they need

Join 16,000 dog owners who trust Max every week, and see why they keep coming back

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dogAdvisor® is a registered trademark; this website and Max are Copyright (©) dogAdvisor 2026, with all rights reserved. dogAdvisor Co is registered in Delaware, but you may be making agreements with different branches depending on your jurisdiction, learn more at Corporation. By using dogAdvisor or our products you agree to our Terms of Use and Safety Harbour Statement. We aggressively and rigorously protect our intellectual property - learn more about our efforts to tackle illegal counterfeits at dogadvisor.dog/corporation.

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This website, like all of dogAdvisor, is designed, written, and crafted by humans (and dog lovers)