Taking legal action to defend our innovations

dogAdvisor exists to make owning a dog as easy as loving one through innovations that bring new levels of safety, trust, and accountability to the entire pet industry. Protecting our work is essential not just for us as a company, but for the dog owners and dogs who rely on us every day.

We are today confirming dogAdvisor has served a cease and desist to an app developer who launched a "DogAdvisor" app on the Apple App Store. Working with the help of Apple Legal, dogAdvisor can announce the app has now been removed from all jurisdictions and is no longer available.

We initially took action when a dogAdvisor user alerted us to the existence of an app on the App Store called "DogAdvisor" which provided dog care resources and advice to dog owners - following this we worked together with Apple's legal team to reach the relevant developer and we formally served a cease and desist notice to them on the 24th November 2025, demanding the app is taken down without delay. 2 days later, on the 26th November 2025, the developer removed the app from the App Store globally, and confirmed (in writing) that they will no longer use our name or any other deceptively similar name in the future.

We thank Apple and the developer for their cooperation with us. dogAdvisor is a registered trademark in the United Kingdom, and we assert common law rights in other jurisdictions where dogAdvisor has established prior goodwill and identity operating on such a name since August of 2024. We continue to work with our partners to protect our intellectual property.

We gently remind all dogAdvisor users that, per our terms of use, dogAdvisor users have agreed to [1] Not to use dogAdvisor services, content, or materials for commercial purposes, to create competing services, to train competing AI systems, or to exploit dogAdvisor intellectual property for any business advantage without authorisation [2] Not to create derivative works, adaptations, modifications, or translations of dogAdvisor content without permission, and [3] agreed not to use the dogAdvisor trademark, brand name, or logos in any manner that creates confusion regarding affiliation, sponsorship, or endorsement.

We're proud to have resolved this issue directly with the infringing party, and we'll continue to do anything and everything in our power - within law - to protect the innovations that are rightfully ours, to protect the trust our users place in us, and the dogs whose wellbeing sits at the heart of everything dogAdvisor do.

↩︎ Return to Pupdates