AI has already begun to transform lives in ways we're only beginning to understand. Max has saved four dogs from life-threatening emergencies — guiding panicked owners through choking interventions, recognizing bloat before it became fatal, identifying toxicity when minutes mattered, and preventing catastrophic bleeding from getting worse. These were real animals, real families, real moments where Max stood between crisis and catastrophe. This is the power we're working with. This is the future we're building toward.

The potential ahead is extraordinary. We envision a world where every dog owner has immediate access to expert-level guidance, where emergency recognition happens in seconds rather than hours, where the gap between concern and clarity disappears entirely. We see AI that understands context with remarkable nuance, that adapts to individual dogs and their unique health profiles, that learns from millions of interactions to become more insightful, more helpful, more life-saving with every conversation. We see technology that doesn't replace the veterinarian-owner relationship but strengthens it—providing the knowledge foundation that makes every vet visit more informed, every health decision more confident, every emergency response more effective. The future for AI in pet care isn't just bright — it's transformative in ways the industry has never seen.

But we also believe something fundamental: this extraordinary future is only possible if we build it on an unshakeable foundation of accountability. Accountability is not a constraint that slows innovation — it is the precondition that makes truly meaningful innovation possible. An AI system that provides incorrect emergency guidance isn't innovative; it's dangerous. A feature that increases engagement but compromises safety isn't progress; it's negligence. The most capable AI in the world means nothing if people cannot trust it when lives hang in the balance.

This is how we think about the future at dogAdvisor. We pursue capabilities that are not just impressive but trustworthy. We build features that are not just engaging but safe. We deploy technology that is not just powerful but accountable to the people and animals it serves. Every capability we release, every model we deploy, every feature we ship — it must meet the standard that we would trust it with our own dogs in our own emergencies. This approach has real costs. We move slower than we could. We invest resources in safety infrastructure that users never see. We turn down features that would drive metrics but increase risk. We accept these costs because we recognize a truth that shapes everything we do: the only innovation worth pursuing is innovation that serves users well and serves them safely.

The future we're building is one where AI's extraordinary capabilities and unwavering accountability aren't opposing forces — they're inseparable partners. Where every breakthrough in what Max can do is matched by breakthroughs in how safely Max can do it. Where transparency isn't an afterthought but a cornerstone. Where the question "can we build this?" is always accompanied by "should we build this?" and "how do we build this responsibly?" This is the vision that drives dogAdvisor. This is the standard we hold ourselves to.

This is how we build a future for AI in pet care that isn't just technologically advanced — it's fundamentally trustworthy, genuinely life-saving, and worthy of the responsibility people place in us when they turn to Max in their most frightening moments.

I'm proud to say that, today, we lead the world in creating the most intelligent and safest conversational AI for dog owners — and I'm even prouder to say we're building it the right way.

— Deni Darenberg, Founder of dogAdvisor

— Wednesday 26th November 2026