Trademark Protection

The dogAdvisor® brand name is registered as a trademark with the United Kingdom Intellectual Property Office (UK IPO) under the Trade Marks Act 1994. This registration protects the dogAdvisor name across services classes including AI-powered pet care, emergency response systems, veterinary guidance, software platforms, and related services within the United Kingdom.

Common Law

Beyond formal registration, dogAdvisor asserts common law trademark rights through continuous commercial use and trading under the dogAdvisor name since August 2024 across multiple jurisdictions. Common law trademark rights arise from actual use in commerce, establishing protectable interest in the mark through demonstrated use, investment, and commercial reputation. Common law trademark rights are enforceable against confusingly similar use in the same or related services categories. Rights extend to all jurisdictions where dogAdvisor has actual customers, operates infrastructure, provides services, conducts marketing, or has commercial presence. The global nature of internet-based services means common law rights extend to all jurisdictions where dogAdvisor's platform is accessible and from which users access services.

Trade Secrets

The following information is considered a trade secret. Max AI assistant technology stack including machine learning models, neural network architectures, trained model parameters, algorithms, emergency detection and response protocols, medical intelligence frameworks, principle alignment frameworks and safety mechanisms, decision-making architectures, system integration architecture, training methodologies and dataset curation; all operational systems including emergency guidance generation processes, diagnostic evaluation methodologies, triage and prioritization mechanisms, user interaction optimization, veterinary knowledge base compilation, feature specifications and technical roadmaps, and system scalability methods; and all business systems including user analytics, behavioral pattern analysis, customer acquisition and retention strategies, pricing methodologies, revenue models, growth forecasts, and market positioning strategy. dogAdvisor's trade secrets are protected under applicable law in all jurisdictions

Copyright Protection

All original creative, literary, and technical works are automatically protected by copyright upon creation under the Copyright, Designs and Patents Act 1988 (UK) and applicable copyright law in all jurisdictions recognizing copyright. Protected Written Content: All website copy, feature descriptions, educational materials, blog articles, technical documentation, API specifications, user guides, safety protocols, medical information frameworks, descriptions, and all original written text. Protected Visual Content: All photographs, graphics, design layouts, icons, visual arrangements, animations, video content, and multimedia presentations. Protected Software Code: All custom source code, application logic, algorithms, code libraries, database queries, integrations, automation systems, and technical implementations.

Design Rights

The distinctive visual design, interface layout, arrangement, color schemes, visual hierarchy, and overall aesthetic presentation of the dogAdvisor platform constitute unregistered design rights under the Copyright, Designs and Patents Act 1988. Design rights protect against copying of the overall visual appearance and distinctive design elements without registering the design formally.

What you've already agreed to

When you use dogAdvisor, you agree to dogAdvisor's complete Terms of Service & Privacy Policy. Within those Terms of Service, you have agreed to the following obligations regarding dogAdvisor intellectual property:

[1] You have agreed not to copy, reproduce, download, distribute, transmit, or otherwise exploit any dogAdvisor content, materials, or intellectual property without express written permission.

[2] You have agreed not to reverse engineer, decompile, disassemble, or attempt to discover the source code, algorithms, or underlying technical implementation of Max AI technology or any dogAdvisor software.

[3] You have agreed not to use automated tools including bots, scrapers, crawlers, spiders, or similar technologies to access, monitor, extract, harvest, or download dogAdvisor content or data.

[4] You have agreed not to use dogAdvisor services, content, or materials for commercial purposes, to create competing services, to train competing AI systems, or to exploit dogAdvisor intellectual property for any business advantage without authorization.

[5] You have agreed not to remove, alter, conceal, or obscure any proprietary notices, trademarks, copyright notices, or intellectual property designations from dogAdvisor materials.

[6] You have agreed not to create derivative works, adaptations, modifications, or translations of dogAdvisor content without permission.

[7] You have agreed not to distribute, sublicense, or transfer dogAdvisor content to third parties.

[8] You have agreed not to use the dogAdvisor trademark, brand name, or logos in any manner that creates confusion regarding affiliation, sponsorship, or endorsement.

This section summarises your legal obligations under the intellectual property protections listed in your Terms of Service. You cannot claim you were unaware of these obligations.

If we think you have breached our Intellectual Property

If dogAdvisor determines that you have infringed, violated, or breached any of our intellectual property rights including trademark, trade secret, copyright, database rights, or any other protected intellectual property, dogAdvisor will take enforcement action at our sole discretion. We may issue cease-and-desist notices demanding immediate cessation of infringing activity. We may file DMCA takedown notices with hosting providers, search engines, or social media platforms. We may file ICANN domain disputes if infringement involves domain names. We may file complaints with app stores or digital platforms hosting infringing content. We may pursue civil litigation seeking injunctive relief, damages, and disgorgement of profits. We may file criminal complaints for trade secret theft or deliberate infringement. We may notify regulatory authorities of violations. You acknowledge that we are not required to provide warnings, negotiate settlements, or attempt informal resolution before pursuing full legal remedies. You acknowledge that infringement of our intellectual property creates serious legal liability for you including potential criminal penalties for trade secret theft, and you accept full responsibility for any enforcement actions we pursue. We will email you from an @dogadvisor.dog domain email, or call or text you from an associated number.

If you think we have breached our Intellectual Property

If you believe dogAdvisor has infringed your intellectual property rights, you may submit a formal notification to us. We will happily cooperate to amend this error. You must email both hello@dogadvisor.dog and deni.d@dogadvisor.dog simultaneously with the subject line clearly marked "IP Infringement Report." Your notification must include specific identification of your copyrighted work, trademark, patent, trade secret, or other intellectual property you believe has been infringed, clear description of exactly how dogAdvisor content or services allegedly infringe your rights with specific examples, explanation of your ownership or authorized status to assert the infringement claim, identification of the specific dogAdvisor content allegedly infringing your rights including URLs or precise location, and your good faith statement that you believe the infringement is genuine and not frivolous. Upon receiving proper dual-address notification with all required information, dogAdvisor will investigate the claim within reasonable timeframes and determine whether legitimate infringement concerns exist. If we determine infringement has occurred, we will take appropriate remedial action which may include removing or modifying allegedly infringing content, implementing filters to prevent similar issues, or adjusting systems to address the concern. However, we make no guarantee regarding outcomes, timeline, or effectiveness of remedial measures, and remediation remains entirely at our discretion. We accept no liability for past infringement, for ongoing damages, for infringements we are not notified about through this dual-address protocol, or for inability to prevent similar issues in future. Notification to only one email address does not trigger our response obligations.