15 May 2026 Company

Announcing our Summer/Fall Updates

We're giving you an exclusive look at updates coming later this year

Earlier this year, we shared our plans for the future of dogAdvisor - a future guided by a focused approach to research, an unparalleled approach to safety, and an intense focus on improving our voice, design, and innovations to better support dog owners across their entire dog ownership journey. In March, we announced we would make significant progress in our plans in our Summer/Fall updates. Today, we're excited to share more about what's coming later this year.

A research intensive vision for dogAdvisor

In April, we announced our vision for dogAdvisor as a research organisation, sharing more insight on how we're building safe, accountable pet intelligence infrastructure and setting new standards for responsible AI deployment. Later this year, we will make the first significant steps toward this vision starting with announcing world-first benchmarks we will introduce to empower ourselves and others to compare the performance on different Large Language Models (LLMs) on tasks and questions of dog owners. Specifically, we look forward to introducing Evaluation Index: the world's first intelligence and safety benchmark designed specifically for AI models operating in dog care and dog ownership contexts. Our Summer/Fall updates will share more details on this index, publishing research on how it was created, how our tests are conducted, and publishing the first tranche of safety research of other LLMs available to dog owners.

Secondly, as part of our research intensive approach, we look forward to accelerating the pace of innovations we are introducing including introducing new tools outside of our AI research to support dog owners through health decisions, as well as bringing more focus to ensuring the positive impact of our innovations. Our Summer/Fall updates will mark the first time ever dogAdvisor publishes Environmental Impact reporting for our innovations, detailing the exact environmental impact of dogAdvisor's innovations, and how we're working relentlessly to lower them. Furthermore, we look forward to delivering more research on accessibility of our innovations, and taking more steps to make our innovations available to more people than ever before.

Finally, this season will mark the most significant advancement in our safety and intelligence research ever, including highly substantial changes to Welfare Protection [a capability designed to assist dog owners facing significant mental distress, made possible with the support of Mind and Samaritans], significant changes to Max's ability to notify owners when vet intervention is necessary [by adding your Veterinary Contact], improvements to Foundation Safety Framework with ability to call more tools when necessary, and the most significant upgrades to Principle Alignments ever, where we take an entirely new approach to AI safety focusing intensely on teaching Max how to think rather than what to think, training him to adopt his own ethical frameworks, systems of behaviour, and personality. Of course, this will come with very significant changes in how dogAdvisor take accountability for our innovations. Overall, our Summer/Fall updates will be our first major push towards intense and world-leading research since our transition to a Research Organisation.

Building magic delightfully

As you probably guessed, Summer/Fall will bring the most significant changes to Max since his original release, just in time for his birthday celebrations later in October! We expect to deliver Max Generation 5 to dog owners, bringing the widest selection of capabilities and the best possible experience to dog owners.

As well as all these announcements, we look forward to sharing more updates on dogAdvisor's branding, design, and direction as we look towards a major redesign of your dogAdvisor experience to provide more clarity over our purpose, more emotions over our impact, and more care around our messaging and innovations.

As you can appreciate, we're still very early along our updates though we are moving at a remarkable pace! This announcement serves as a very brief introduction into what we expect to release later in July, and we look forward to sharing more about our progress as we approach the date! Thank you for following along.